Mobility

Our clients have strong core businesses majoring on hardware, and a legacy of leading an established market. But it feels like they’ve perfected an art that is less relevant in this new ecosystem: margins from core products are declining, new entrants are making huge bets, and to them their innovation feels slow and unfocused. It feels as if the future belongs to a kind of fast-moving digital company that they don’t know how to become. Questions keep them up at night:

• How do I protect my core business?

• How do I prioritize the many new business models, offerings, and capabilities I could invest in?

• How do I craft the right connections inside and outside my company to integrate into the ecosystem?

• What new kinds of relationships does my marketing have to create?

The future mobility visions that our clients read are vague, generic, and based on what technology could do, and not on what what problems it will be valuable to solve for customers, and what experiences to enhance. Companies respond to these visions with inertia, skepticism, or a ‘spray-and-pray’ approach that lacks focus. Our clients ask ReD to cut through the complexity with a foundational perspective on “what will our customers find most valuable? And how do we need to evolve to deliver on that value?”

• We help strategy groups to ground their bets in an understanding of how people, businesses and technology move around

• We help engineers grapple with the social and technological complexity of building for product, service, experience ecosystems

• We help innovation groups focus their efforts for maximum return

• We help marketing departments understand how their customer base is changing and the new kinds of relationships customers want to have with their companies