PERSPECTIVES

Our clients have come to rely on ReD Associates for an original perspective on what problems to solve for, and not to solve for. This space is a place for us to share those perspectives. We share moments from our work. We highlight the social science methods and insights that drive our thinking. And we take license to challenge conventional assumptions around people’s experiences and needs in the world today.

COVID–19

COVID-19

Field Guide for a Crisis:
Capturing the shifts in social behavior that will shape the next normal

Clients have come to us asking for clues to the ‘next normal,’ and for ReD’s take on the social shifts that are most relevant to business. Like all our projects, we are taking a beginner’s mind in our response. As we embark on an exploratory study of social change, the questions raised in this letter are a sample of our working field guide.

Finance

Building a better financial services company is not just a matter of technology, optimisation, and avoiding the next scandal. None of these will answer the fundamental question: why are we here? In a time where financial institutions struggle with a profound lack of trust, and are forced to adapt to challenging market conditions, having a clear purpose is vital.

Mobility

A new connected mobility ecosystem is approaching with the impending arrival of driverless, electric, connected vehicles and smart infrastructure. In this new connected ecosystem, companies will thrive less by creating the right hardware and more by creating the most helpful experiences and services for people and businesses. We help our clients find their role in this ecosystem, based on a deep understanding of how people and businesses move around.

Life Science

In the life sciences, cutting edge science and technology are no longer enough. Today, companies are pressed to demonstrate their real-world value. To help companies protect the value of their therapies, we help bring together their cutting-edge science with the needs of customers – not just as bodies to be cured, but as social, rational, and emotional human beings.

Technology

Creating the next huge business in today’s tech world takes more than a killer use case — it requires social scalability. This means building technologies that address and respond to society-level needs, dynamics, and contingencies, not only user-level ones. With today’s bets bigger and riskier than ever, we help the world’s leading technology companies make the right ones – by understanding the social systems their technology will be a part of.

Consumer Goods

In an industry where product and brand differentiation are slim and competition fierce, the depth of consumer understanding is what allows consumer brands to genuinely stand out in the marketplace and stay ahead of the social shifts that are dramatically reshaping their industries.

LATEST

Perspectives

Technology

At play with DALL-E 2: fieldnotes from the algorithm

Technology

With the recent release of DALL-E 2, OpenAI’s newest iteration of a text-to-image generator, we set out to see what we could learn from the new technology, and offer some early reflections on its implications on our future relationship to art, authorship and aesthetics.

Technology

Updates

Community Talks: Farhad Anklesaria

Updates

Farhad Anklesaria is currently a psychoanalyst in training. He previously co-founded an educational start-up Essai Education in India and was a strategy consultant at ReD from 2010-11. Here he talks with ReD about founding a start-up, reflections from the field and applying lessons from ReD to psychoanalysis.

Updates

Life Science

Being customer oriented never goes out of fashion

Life Science

As part of our ongoing series of interviews with business leaders, ReD speaks to Britt Meelby Jensen, CEO of AMBU A/S on the importance of being customer oriented and having resilience during times of crisis.

Life Science

News

Work is in crisis. Why are we getting it wrong?

News

For many organizations before the pandemic, the question of how work happens was largely shunted to the back office. Decisions such as upgrades to office spaces or revisions to benefits packages were often outsourced to specialized vendors. The pandemic as a ‘Big Reset’ has given leaders the opportunity to shape a future of work that is best for their organization, to develop and be the architects of this future rather than having it foisted upon them.

News