posts tagged emerging markets
The business banquet has become the new battleground for career-minded Chinese women.
Chinese people, particularly women, will either compliment your good skin or tell you that you are very fat with no difficulty or reservation on the details. Relatives, friends, and colleagues will happily exchange remarks and comments about each other’s face color, hair condition, and body size.
Companies often struggle in emerging markets because they underestimate the importance of local culture and social behavior. What steps can they take to get customer understanding right?
Other African countries look to Nigeria for inspiration. Nigerian fashion designers like Maki Oh are stealing the spotlight with colorful and flamboyant clothing designs, often combining African and Western elements.
Infamous for its massive traffic, it should come as no surprise that Muscovites spend a considerable portion of their lives in cars, driving or simply waiting to get out of a traffic jam. Being more than just a means of transportation, the car offers a semi-private space that can be used for unwinding, consuming, and socializing—almost like a new type of living room.
Airport design is becoming less monumental, and more user-driven.
Despite media portrayals of Chinese women as passive and meek, ReD Associates’ research in China shows that women, now more than ever, have empowered mindsets and practices that govern their lives. ReD Associates partner Charlotte Vangsgaard discusses in Quartz how the Chinese media does not reflect the cultural and economic realities of Chinese women.
ReD Associates partner Jun Lee discusses how African citizens use mobiles as a solution for more advanced problems such as money transfers and what that means for innovation in services.