In this groundbreaking study of cancer patients treated with immunotherapy for stage IV cancer, ReD has illuminated the particular state of patients who survive longer than their initial prognosis. These patients are able to achieve a state of normalcy, despite having a terminal condition.
Read MoreAs wealth managers attempt to tailor business-class investment services to the masses, banks, brokers and tech buffs vie to look after trillions of dollars on behalf of the common man. ReD’s Martin Gronemann weighs in for The Economist.
Read MorePartner, Martin Gronemann, talks to The Times about the importance of making your kids financially literate in an increasingly cash-free world.
Read MoreYou can change the world in three ways: You can revolt, you can vote for a party and hope the government will fix it, or you can work with the commercial world to work with them to make it better. All three are great means to change the world. We work mostly with corporations, not only to make them profitable but to make them more humane.
Read MoreMichele Chang-McGrath talked to the FT's retail editor, Mark Vandevelde, about the recent woes of retailers.
Read MoreSometimes growth can't come from doing more of the same. You need a creative leap. And that creative leap is also destructive — destructive of assumptions and principles that have served you well in the past but now hold you back. How do you break the impasse and find the new assumptions that will take you forward? Alastair Dryburgh talks to Christian Madsbjerg of ReD Associates.
Read MoreChristian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
Read MoreReD concludes a failure to account for these human (and economic) motivations encourages gaps of understanding regarding the best processes to use to combat the human phenomena.
Read MoreWhen access to goods becomes so effortless, what drives customers to invest time and effort in ‘going shopping’?
Read MoreMadsbjerg argues that unless companies take pains to understand the human beings represented in their data sets, they risk losing touch with the markets they’re serving.
Read MoreData is important, but with Madsbjerg’s approach to sensemaking, we have a better chance of putting it in the proper context and using it to enrich our lives and our understanding.
Read MoreWhen you rely on algorithms for everything from your commute to work to your lunch order, Sensemaking suggests, you aren’t just altering the way you do things. You are changing the very filter through which you view reality.
Read MoreIn his article "The Right Bedside Novel Could Do Wonders For Your Career," George Anders discusses Christian Madsbjerg's new book "Sensemaking."
Read MoreThere's a cultural bias in business, tech and otherwise, against any information that can't be quantified—that is "soft," subjective, fuzzy. [...] But it is where good ideas come from—and while the data it relies on may not be reducible to numbers, there is actually nothing "fuzzy" about it.
Read MoreThe best CEOs can read a novel and a spreadsheet, Madsbjerg writes, while his overarching message is that we should not forget that companies are made up of people and their customers are people, too.
Read MoreDon’t tell the true believers in silicon valley, but there’s an art as well as science to business.
Read MoreBBC Business spoke to Christian Madsbjerg, about affective computing as more consumer electronics propose to use such technology.
Read MoreThe New York Times explores how the energy world is changing and the reasoning behind the new company ReD helped Edison International launch.
Read MoreIn a world with a high degree of uncertainty, the insights from the humanities are the key to future.
Read MoreFortune asked 18 business leaders, including ReD’s US Director Christian Madsbjerg, to write about their favorite titles. Their request was simple: “name the one book you read this year that altered your perspective on life or business.”
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