Christian Madsbjerg talks to J. Massey on the Cash Flow Diary podcast. The episode goes deep into understanding customers as people instead of just abstractions and how to make better business decisions.
Read MoreYou can change the world in three ways: You can revolt, you can vote for a party and hope the government will fix it, or you can work with the commercial world to work with them to make it better. All three are great means to change the world. We work mostly with corporations, not only to make them profitable but to make them more humane.
Read MoreLE CERCLE/POINT DE VUE - La France a un avantage culturel unique grâce à la présence importante des sciences sociales dans la société. Nos entreprises devraient y voir une opportunité.
Read MoreThe more we rely on AI and machine learning, the more work we need social scientists and humanities experts to do.
Read MorePartners at ReD Associates talk about how anthropology can heal the anxiety of our broken relationship with money
Read MoreThe editor of Real Deals Magazine, spoke to Mikkel Rasmussen about ReD Associates, the dangers of over-reliance on big data, and why social science just might be one of private equity’s greatest tools.
Read MoreTo understand Trump’s popularity, you need to understand the principles guiding life in rural America.
Read MoreReD’s Claire Straty speaks with BBC Radio’s “From Savage to Self” series to defend the value of anthropology in the business world.
Read MoreMikkel Rasmussen from ReD Associates took the stage at TEDx Tottenham to ask: Do you like cooking?
Read MoreIn a world with a high degree of uncertainty, the insights from the humanities are the key to future.
Read MoreReD Associates Partner Eliot Salandy Brown explores the gaps between the assumptions big businesses make about consumers and the reality of what we (real people) actually think, do, and need.
Read MoreAccording to Christian Madsbjerg, co-found of ReD Associates, Heidegger’s philosophical writings have never been more important, but now they risk being overshadowed by his sympathy for Nazism.
Read MoreIn this podcast Charlotte Vangsgaard, partner at ReD Associates, explain how to study markets through systematic observation instead of linear and rational reasoning: “We try to work without a hypothesis.”
Read MoreChristian Madsbjerg and Mikkel Krenchel of ReD Associates argue that big data is worthless without thick data, which can capture the why and how behind the numbers big data provides.
Read MoreSpeaking to Maria Bartiromo of Fox Business, ReD Associates co-founder Christian Madsbjerg, discusses how the human sciences have become the holy grail for many companies, including Samsung.
Read MoreAt its core, all business is about making bets on human behavior. Despite the fad big data might not be the most useful tool to do so because it miss the important context of customers’ everyday lives.
Read MoreChristian Madsbjerg and Mikkel Rasmussen discuss their book The Moment of Clarity and how putting the human element back into business can help solve some of today’s biggest business problems.
Read MoreInstead of focusing on products, the anthropologists and sociologists at ReD Associates are working to understand “worlds” — the contexts in which people live and create meaning in their everyday lives.
Read MoreIn this podcast for Data Informed, Christian Madsbjerg and Mikkel B. Rasmussen, co-founders of the ReD Associates consultancy, discuss how big data is an insufficient tool for understanding customers.
Read MoreIn this article, ReD Associates’ Charlotte Vangsgaard, Mikkel Brok-Kristensen and Mads Holme discuss the need to take a patient-centric approach to guide early drug development and clinical trials.
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