ReD Associates Partner Eliot Salandy Brown explores the gaps between the assumptions big businesses make about consumers and the reality of what we (real people) actually think, do, and need.
Read MorePartner at ReD Associates, Mikkel Brok-Kristensen, explains how Coloplast successfully changed their innovation process towards a nonlinear and non-hypothesis driven approach.
Read MoreMikkel B. Rasmussen, co-founder of ReD Associates, argues that instead of Google's 20% rule a clear focus and problem to solve is better for moving from thinking about innovation to leading innovation.
Read MoreIn a Q&A between Lou Killefer from Innovation Excellence and Jun Lee from ReD Associates, the two discuss innovation as a practice.
Read MoreIn an article in El País, Noelia Sastre highlights ReD Associates’ success as partly due to their ability to tease out the difference between what people say they do and what they really do.
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