To design an all-one-one “super app”, financial institutions need to understand how different consumers relate to different kinds of money. Drawing from original ReD research, Millie Parekh Arora Arora and Tamara Moellenberg outline some dos and don’ts in American Banker.
Read MoreThe lesson Danish companies should take from Silicon Valley is that they need to grasp both humans and technology, if they want to improve their AI-efforts.
Read MoreLearning models from video games offer three key lessons for building more effective digital tools for improving financial literacy.
Read MoreLE CERCLE/POINT DE VUE - La France a un avantage culturel unique grâce à la présence importante des sciences sociales dans la société. Nos entreprises devraient y voir une opportunité.
Read MoreThe more we rely on AI and machine learning, the more work we need social scientists and humanities experts to do.
Read MoreWhen our shared understanding of worth undergoes a fundamental structural shift, only the humanities can help us gain perspective around our changing norms, networks and social institutions.
Read MoreBanks frequently lament their inability to deepen connections with their consumer, but in order to do that they will have to transform their relationship with the world as a whole.
Read MorePlatforms for personalization and self-expression are eclipsing ready-made lifestyle brands, write Christian Madsbjerg and Sandra Cariglio.
Read MoreWould you use a driverless car if your chauffeur was your status symbol? Tech’s unspoken hurdles
Read MoreWhat Silicon Valley is missing is an understanding of people—what is meaningful to them, the way they live their day to day lives, what would make a difference for them on an ordinary Tuesday in Phoenix or Shanghai. There is a dearth of deep, nuanced cultural knowledge in tech. Luckily, there is an app for that: reading.
Read MoreTo understand Trump’s popularity, you need to understand the principles guiding life in rural America.
Read MoreAs thousands of neuroscience findings are called into question, the new study out of Sweden offers an opportunity to reprioritize. What kind of information provides the most apt description of how you first fell in love?
Read MoreSuccesful companies design for the everyday life of the consumer, and not just the clinical trial
Read MoreAs recent news of Macy’s tumbling stock prices suggests, today’s middle-class shoppers are looking for more than a bargain.
Read MoreAt the heart of "affective computing" are three misguided ideas about human emotions - some philosophical due diligence on the matter.
Read MoreFor marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own.
Read MoreThe more we understand the rich context of our consumers’ lives, the closer we can get to their most meaningful moments. As global brands, it’s time to get back in the room.
Read MoreJun Lee and Mikkel Brok-Kristensen, Partners at ReD Associates, argue that developers should stop trying to develop wearables for life, but instead focus on how they can teach the wearer how to live without them.
Read MorePartner at ReD Associates, Mikkel Brok-Kristensen, explains how Coloplast successfully changed their innovation process towards a nonlinear and non-hypothesis driven approach.
Read MoreIn the last decade, Lego has risen to become the world’s ‘most powerful brand.’ Mikkel B. Rasmussen, Senior Partner at ReD Associates, discusses how and why in Strategy+Business.
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