As recent news of Macy’s tumbling stock prices suggests, today’s middle-class shoppers are looking for more than a bargain.
Read MoreThe more we understand the rich context of our consumers’ lives, the closer we can get to their most meaningful moments. As global brands, it’s time to get back in the room.
Read MoreAs women's role in emerging markets is evolving a striking trend is becoming clear - professional women around the world are using alcohol to assert their independence.
Read MoreIn this podcast Charlotte Vangsgaard, partner at ReD Associates, explain how to study markets through systematic observation instead of linear and rational reasoning: “We try to work without a hypothesis.”
Read MoreIn this article, ReD Associates’ Charlotte Vangsgaard, Mikkel Brok-Kristensen and Mads Holme discuss the need to take a patient-centric approach to guide early drug development and clinical trials.
Read MoreDespite media portrayals of Chinese women as passive and meek, ReD Associates’ research in China shows that women, now more than ever, have empowered mindsets and practices that govern their lives. ReD Associates partner Charlotte Vangsgaard discusses in Quartz how the Chinese media does not reflect the cultural and economic realities of Chinese women.
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