The New York Times explores how the energy world is changing and the reasoning behind the new company ReD helped Edison International launch.
Read MoreApps for the 1% will be more likely to succeed if they are oriented towards lifestyle rather than finance.
Read MorePartner at ReD Associates, Mikkel Brok-Kristensen, explains how Coloplast successfully changed their innovation process towards a nonlinear and non-hypothesis driven approach.
Read MoreIn the last decade, Lego has risen to become the world’s ‘most powerful brand.’ Mikkel B. Rasmussen, Senior Partner at ReD Associates, discusses how and why in Strategy+Business.
Read MoreChristian Madsbjerg, co-founder of ReD Associates, explains why Apple's new gold watch might backfire if the company only rely on a "rich people are dumb" strategy.
Read MoreBased on an ethnographic research project on children’s play, ReD Associates partner Jun Lee argue that today's kids may need a "play rehab" as a consequence of over-parenting.
Read MoreAs women's role in emerging markets is evolving a striking trend is becoming clear - professional women around the world are using alcohol to assert their independence.
Read MoreChristian Madsbjerg, Co-founder of ReD Associates, discusses how the Google Glass Explorer program, which enable people to record every moment of their lives, might influence our perception of privacy.
Read MoreAlthough many producers in the food industry are following one of the most important megatrends, convenience, they are missing out on another: personalization.
Read MoreTo understand the Nordic consumers’ use of mobile technology and their relationship with design, Samsung has teamed up with ReD Associates, a consultancy using anthropological methods.
Read MoreA new type of luxury is emerging across industries. This new phenomenon is known as “masstige,” a combination of “mass” and “prestige.”
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