You can change the world in three ways: You can revolt, you can vote for a party and hope the government will fix it, or you can work with the commercial world to work with them to make it better. All three are great means to change the world. We work mostly with corporations, not only to make them profitable but to make them more humane.
Read MoreThe editor of Real Deals Magazine, spoke to Mikkel Rasmussen about ReD Associates, the dangers of over-reliance on big data, and why social science just might be one of private equity’s greatest tools.
Read MoreMikkel Rasmussen from ReD Associates took the stage at TEDx Tottenham to ask: Do you like cooking?
Read MoreFor marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own.
Read MoreIn the last decade, Lego has risen to become the world’s ‘most powerful brand.’ Mikkel B. Rasmussen, Senior Partner at ReD Associates, discusses how and why in Strategy+Business.
Read MoreEthnographic studies have revealed that customers feel that their banks lack interest in their wellbeing, because they are being treated as numbers in a database rather than as actual people.
Read MoreAt its core, all business is about making bets on human behavior. Despite the fad big data might not be the most useful tool to do so because it miss the important context of customers’ everyday lives.
Read MoreAs business problems are becoming increasingly complex, companies have begun to turn to big data. But big data analytics do not paint a completely meaningful picture of why people act the way they do.
Read MoreChristian Madsbjerg and Mikkel Rasmussen discuss their book The Moment of Clarity and how putting the human element back into business can help solve some of today’s biggest business problems.
Read MoreIn this podcast for Data Informed, Christian Madsbjerg and Mikkel B. Rasmussen, co-founders of the ReD Associates consultancy, discuss how big data is an insufficient tool for understanding customers.
Read MoreThe Danish consultancy ReD Associates is able to uncover the underlying motivations behind customer behavior — even if the customers themselves are not able to articulate them.
Read MoreMikkel B. Rasmussen, co-founder of ReD Associates, argues that instead of Google's 20% rule a clear focus and problem to solve is better for moving from thinking about innovation to leading innovation.
Read MoreBig data are useful for answering straightforward questions, but truly great marketing campaigns are able to tap into a larger cultural zeitgeist, which is missed by algorithms.
Read MoreResponding to the Washington Post article “Do we need more humanities majors?,” ReD Associates co-founders Christian Madsbjerg and Mikkel B. Rasmussen argue that the answer is a definitive yes.
Read MoreThere are two types of data found in the social sciences: big data and thick data. Big data in and of itself gets people wrong because it focuses solely on correlation, not causation.
Read MoreIn an article in El País, Noelia Sastre highlights ReD Associates’ success as partly due to their ability to tease out the difference between what people say they do and what they really do.
Read MoreAccording to Mikkel B. Rasmussen, co-founder and partner at ReD Associates, the Danish educational system needs to change radically if Denmark is to continue being one of the world’s richest countries.
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