Bill Welser talks Artificial intelligence, and how our humanity - and our bias - creeps into it on this episode of the Masters of Data podcast.
Read MoreChristian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
Read MoreReD concludes a failure to account for these human (and economic) motivations encourages gaps of understanding regarding the best processes to use to combat the human phenomena.
Read MoreWould you use a driverless car if your chauffeur was your status symbol? Tech’s unspoken hurdles
Read MoreThe editor of Real Deals Magazine, spoke to Mikkel Rasmussen about ReD Associates, the dangers of over-reliance on big data, and why social science just might be one of private equity’s greatest tools.
Read MoreFor marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own.
Read MoreEthnographic studies have revealed that customers feel that their banks lack interest in their wellbeing, because they are being treated as numbers in a database rather than as actual people.
Read MoreChristian Madsbjerg and Mikkel Krenchel of ReD Associates argue that big data is worthless without thick data, which can capture the why and how behind the numbers big data provides.
Read MoreAt its core, all business is about making bets on human behavior. Despite the fad big data might not be the most useful tool to do so because it miss the important context of customers’ everyday lives.
Read MoreIn this podcast for Data Informed, Christian Madsbjerg and Mikkel B. Rasmussen, co-founders of the ReD Associates consultancy, discuss how big data is an insufficient tool for understanding customers.
Read MoreIn response to a Venture Beat article about the growing importance of big data, Christian Madsbjerg and Mikkel Krenchel from ReD Associates write about the danger of making computers more like humans.
Read MoreMusic discovery has become a new trend offered by services like Spotify and Pandora, but often the context of discovering music is more influential and meaningful than the substance of the music itself.
Read MoreWhat’s special about anthropologists is that they “work without hypotheses," says partner at ReD Associates, Mikkel B. Rasmussen.
Read MoreBig data are useful for answering straightforward questions, but truly great marketing campaigns are able to tap into a larger cultural zeitgeist, which is missed by algorithms.
Read MoreThere are two types of data found in the social sciences: big data and thick data. Big data in and of itself gets people wrong because it focuses solely on correlation, not causation.
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