Despite media portrayals of Chinese women as passive and meek, ReD Associates’ research in China shows that women, now more than ever, have empowered mindsets and practices that govern their lives. ReD Associates partner Charlotte Vangsgaard discusses in Quartz how the Chinese media does not reflect the cultural and economic realities of Chinese women.
Read MoreThere are two types of data found in the social sciences: big data and thick data. Big data in and of itself gets people wrong because it focuses solely on correlation, not causation.
Read MoreReD Associates partner Christian Madsbjerg argue that it is a big program that only $146 million (USD) was invested in the humanities in 2013, while $3 billion was invested in the hard sciences.
Read MoreGraeme Wood from The Atlantic describes ReD Associates as a company at the forefront of a movement that utilize the social sciences to help corporate clients better understand their consumers.
Read MoreChristian Madsbjerg is a co-founder of ReD Associates. He explains that it is only about 2% of the time that our actions are based on conscious and rational decisions. His company focus on the 98%.
Read MoreReD Associates partner Jun Lee discusses how African citizens use mobiles as a solution for more advanced problems such as money transfers and what that means for innovation in services.
Read MoreIn a Q&A between Lou Killefer from Innovation Excellence and Jun Lee from ReD Associates, the two discuss innovation as a practice.
Read MoreIn an article in El País, Noelia Sastre highlights ReD Associates’ success as partly due to their ability to tease out the difference between what people say they do and what they really do.
Read MoreAccording to a recent study from ReD Associates, young adult women were more likely to look for information from Facebook than from other sources like Google.
Read MoreAnders Byriel,president of the Danish Design Council, promotes ReD Associates’ unique take on design thinking as a good example of how Denmark should seek to create jobs for the future.
Read MoreWhat’s the purpose of Facebook? Austin Carr from Fast Company reports on a study ReD Associates conducted, where the company surveyed five hundred members from the Facebook community.
Read MoreAlthough many producers in the food industry are following one of the most important megatrends, convenience, they are missing out on another: personalization.
Read MoreHow can design help solve social problems? Alice Rawsthorn writes about Copenhagen’s initiative to reduce sick leave in the New York Times with the help of the innovation consultancy ReD Associates.
Read MoreDanes’ sick leave amounts to the equivalent of 150,000 full-time jobs, which is hurting companies’ bottom line. A project by ReD Associates found that it is possible to reduce sick leave by 60 percent.
Read MoreJun Lee, partner at ReD Associates, argues that if Denmark seeks to attract more foreigners with unique skill sets they will need to lower the income taxes.
Read MoreMichele Chang is an ethnographer and senior manager at ReD Associates. She left academia for the consultancy company because she wanted her research to have an impact.
Read MoreChristian Madsbjerg comments on the Danish Tax Authorities change of logo and explains why the timing is good, but the message is wrong.
Read MoreReD Associates is an innovation agency that focuses on observing humans and identifying their needs. They have been so successful that their services are now being requested by huge global companies.
Read MoreAs a child, Madsbjerg enjoyed listening to Marxist analyses of society over the dinner table. Today, to the great surprise of his mother, he is a successful co-founder of an international consultancy company.
Read MoreChristian Madsbjerg, a co-founder and partner at ReD Associates, argues that Danish designers generally lack both the will and the interest in creating an international business.
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