Platforms for personalization and self-expression are eclipsing ready-made lifestyle brands, write Christian Madsbjerg and Sandra Cariglio.
Read MoreBBC Business spoke to Christian Madsbjerg, about affective computing as more consumer electronics propose to use such technology.
Read MoreAs recent news of Macy’s tumbling stock prices suggests, today’s middle-class shoppers are looking for more than a bargain.
Read MoreFor marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own.
Read MoreApps for the 1% will be more likely to succeed if they are oriented towards lifestyle rather than finance.
Read MoreJun Lee and Mikkel Brok-Kristensen, Partners at ReD Associates, argue that developers should stop trying to develop wearables for life, but instead focus on how they can teach the wearer how to live without them.
Read MoreIn the last decade, Lego has risen to become the world’s ‘most powerful brand.’ Mikkel B. Rasmussen, Senior Partner at ReD Associates, discusses how and why in Strategy+Business.
Read MoreChristian Madsbjerg, co-founder of ReD Associates, explains why Apple's new gold watch might backfire if the company only rely on a "rich people are dumb" strategy.
Read MoreBased on an ethnographic research project on children’s play, ReD Associates partner Jun Lee argue that today's kids may need a "play rehab" as a consequence of over-parenting.
Read MoreAs women's role in emerging markets is evolving a striking trend is becoming clear - professional women around the world are using alcohol to assert their independence.
Read MoreChristian Madsbjerg, Co-founder of ReD Associates, discusses how the Google Glass Explorer program, which enable people to record every moment of their lives, might influence our perception of privacy.
Read MoreIn an article in The Economist, the decade-long relationship between Adidas and ReD Associates, an innovation consultancy based in the human sciences, is showcased.
Read MoreAlthough many producers in the food industry are following one of the most important megatrends, convenience, they are missing out on another: personalization.
Read MoreTo understand the Nordic consumers’ use of mobile technology and their relationship with design, Samsung has teamed up with ReD Associates, a consultancy using anthropological methods.
Read MoreA new type of luxury is emerging across industries. This new phenomenon is known as “masstige,” a combination of “mass” and “prestige.”
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