While on a Sensemaking book tour in Japan, ReD Associates Co-Founder Christian Madsbjerg sat down with Diamond Harvard Business Review’s Special Editor-in-Chief, Yuka Yamazaki to share the origins of ReD’s sensemaking process, why it requires human intelligence (not AI), and what sensemaking can do for businesses both in Japan and elsewhere around the world. This is a translation from the original Japanese interview.
Read MoreIn this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides a broad overview of Sensemaking, including theories about the concept from organizational behavior scholar Karl Weick. This is an excerpt of the review.
Read MoreReD’s Claire Straty speaks with BBC Radio’s “From Savage to Self” series to defend the value of anthropology in the business world.
Read MoreMikkel Rasmussen from ReD Associates took the stage at TEDx Tottenham to ask: Do you like cooking?
Read MoreIn a world with a high degree of uncertainty, the insights from the humanities are the key to future.
Read MoreReD Associates Partner Eliot Salandy Brown explores the gaps between the assumptions big businesses make about consumers and the reality of what we (real people) actually think, do, and need.
Read MoreFor marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own.
Read MoreAccording to Christian Madsbjerg, co-found of ReD Associates, Heidegger’s philosophical writings have never been more important, but now they risk being overshadowed by his sympathy for Nazism.
Read MoreChristian Madsbjerg and Mikkel Krenchel of ReD Associates argue that big data is worthless without thick data, which can capture the why and how behind the numbers big data provides.
Read MoreChristian Madsbjerg and Mikkel Rasmussen discuss their book The Moment of Clarity and how putting the human element back into business can help solve some of today’s biggest business problems.
Read MoreInstead of focusing on products, the anthropologists and sociologists at ReD Associates are working to understand “worlds” — the contexts in which people live and create meaning in their everyday lives.
Read MoreIn this podcast for Data Informed, Christian Madsbjerg and Mikkel B. Rasmussen, co-founders of the ReD Associates consultancy, discuss how big data is an insufficient tool for understanding customers.
Read MoreThe Danish consultancy ReD Associates is able to uncover the underlying motivations behind customer behavior — even if the customers themselves are not able to articulate them.
Read MoreSpeaking at a TEDx Lower East Side NYC event, Christian Madsbjerg from ReD Associates discusses two competing methods for understanding people that are battling it out in the business world.
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