BBC Radio: We Are All Anthropologists Now

Claire Straty, February 5th, 2016

ReD’s Claire Straty speaks with BBC Radio’s “From Savage to Self” series to defend the value of anthropology in the business world. Straty refutes criticism that corporate ethnography has distorted the core tenets of ethnography practiced in academia. She describes how the quality and rigor of ReD’s approach puts the human element back into solving today’s biggest business problems.

“Understanding humans is relevant to every industry, every category, every business problem.
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 Listen to the full talk here