Business Insider: Future of the British High Street
By Oscar Williams-Gut
“When access to goods becomes so effortless, what drives customers to invest time and effort in ‘going shopping’?”
Exploring the changed nature of the British High Street, Oscar Williams-Gut of Business Insider, spoke to partner Michele Chang-McGrath about how shopping has changed: “When access to goods becomes so effortless, what drives customers to invest time and effort in ‘going shopping’? The future of the High Street will lie in playing a special supporting role rather than being the main attraction in shopper’s lives" .
Describing how people approach shopping these days, she notes:
"People can shop for furniture from their living room, order a new pair of work shoes from the office, or order another pack of razors the moment they run out. When access to goods becomes so effortless, what drives customers to invest time and effort in ‘going shopping’?"
The article can be read in full on Business Insider here.
ReD Associates is currently wrapping up a major study understanding why people shop across the globe. For more information, use the contact form below.
Featured press