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New Danish textbook out with contribution from ReD Associates on tools for doing fieldwork in teams.
Rand Corporation engineers William Welser and Dave Baiocchi bring AI and Systems expertise to social-science- and humanities-based consultancy ReD Associates
The goal of the course is to clarify the main themes, concepts, and critiques of some of the most influential - and, alas, difficult - texts in the Western canon.
Professors in Philosophy Taylor Carman and Simon Critchley curated a course on meaning for ReD Associates, to keep our thinking attuned to the explanatory power of philosophy.
"Deep listening means dwelling long enough at the unfamiliar, untill something jumps out as meaningful."
"It's in the tension between how people want to see themselves, and the observable reality of their lives, where there is truth worth taking seriously, and acting on."
As a part of ReD's internal training, Taylor Carman, Professor at Columbia and Heidegger expert, gave our staff a course on Heidegger's thinking. This page contains the recordings from those sessions, held at ReD's New York office during the fall of 2013 and spring of 2014.
Featured
Sometimes growth can't come from doing more of the same. You need a creative leap. And that creative leap is also destructive — destructive of assumptions and principles that have served you well in the past but now hold you back. How do you break the impasse and find the new assumptions that will take you forward? Alastair Dryburgh talks to Christian Madsbjerg of ReD Associates.
Partners at ReD Associates talk about how anthropology can heal the anxiety of our broken relationship with money
In this extract from our book 'The Moment Of Clarity' it is described how Adidas managed to reinforce its relationship with consumers while delivering 10-fold profit.
In this podcast Charlotte Vangsgaard, partner at ReD Associates, explain how to study markets through systematic observation instead of linear and rational reasoning: “We try to work without a hypothesis.”
Speaking to Maria Bartiromo of Fox Business, ReD Associates co-founder Christian Madsbjerg, discusses how the human sciences have become the holy grail for many companies, including Samsung.
At its core, all business is about making bets on human behavior. Despite the fad big data might not be the most useful tool to do so because it miss the important context of customers’ everyday lives.
Fortune speaks with ReD’s Christian Madsbjerg about flawed business thinking, the arrogance of Silicon Valley, and why he prefers to hire anthropology majors at his consulting firm.
As business problems are becoming increasingly complex, companies have begun to turn to big data. But big data analytics do not paint a completely meaningful picture of why people act the way they do.
Christian Madsbjerg and Mikkel Rasmussen discuss their book The Moment of Clarity and how putting the human element back into business can help solve some of today’s biggest business problems.
Instead of focusing on products, the anthropologists and sociologists at ReD Associates are working to understand “worlds” — the contexts in which people live and create meaning in their everyday lives.
In this podcast for Data Informed, Christian Madsbjerg and Mikkel B. Rasmussen, co-founders of the ReD Associates consultancy, discuss how big data is an insufficient tool for understanding customers.
The Danish consultancy ReD Associates is able to uncover the underlying motivations behind customer behavior — even if the customers themselves are not able to articulate them.
In an article in The Economist, the decade-long relationship between Adidas and ReD Associates, an innovation consultancy based in the human sciences, is showcased.
Graeme Wood from The Atlantic describes ReD Associates as a company at the forefront of a movement that utilize the social sciences to help corporate clients better understand their consumers.
Christian Madsbjerg is a co-founder of ReD Associates. He explains that it is only about 2% of the time that our actions are based on conscious and rational decisions. His company focus on the 98%.
In an article in El País, Noelia Sastre highlights ReD Associates’ success as partly due to their ability to tease out the difference between what people say they do and what they really do.
Anders Byriel,president of the Danish Design Council, promotes ReD Associates’ unique take on design thinking as a good example of how Denmark should seek to create jobs for the future.
How can design help solve social problems? Alice Rawsthorn writes about Copenhagen’s initiative to reduce sick leave in the New York Times with the help of the innovation consultancy ReD Associates.
Michele Chang is an ethnographer and senior manager at ReD Associates. She left academia for the consultancy company because she wanted her research to have an impact.
ReD Associates is an innovation agency that focuses on observing humans and identifying their needs. They have been so successful that their services are now being requested by huge global companies.
As a child, Madsbjerg enjoyed listening to Marxist analyses of society over the dinner table. Today, to the great surprise of his mother, he is a successful co-founder of an international consultancy company.
A few years from now, successful companies will no longer consider innovation to be something mystical and intangible; instead, it will be incorporated as a vital strategic parameter.
In this profile of ReD Associates, the reporters from Handelsblatt use case studies of LEGO and Adidas to describe ReD's work and continuous growth.