Deep Listening

To understand an unknown market we must learn to decode its sounds: from the most distinct, to the quiet and obscure. We need to listen to its silences. Learning how to listen helps us see the forces at play, and the consequences of those forces. In this video, Sandra Cariglio provides a glimpse into what research looks like at ReD Associates.

At ReD Associates, we help companies understand new markets; we listen to what is expressed, and notice of what is left unsaid. Our methodology, steeped in social science, uncovers hidden sounds in the everyday rhythms of people and places across the world. In ReD’s work, listening is not a passive process. We select what is important and brush away the noise.

“Deep listening means dwelling long enough at the unfamiliar, untill something jumps out as meaningful”
 

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Featured press

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Harvard Business Review Japan: What is Sensemaking – A Conversation with Christian Madsbjerg
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While on a Sensemaking book tour in Japan, ReD Associates Co-Founder Christian Madsbjerg sat down with Diamond Harvard Business Review’s Special Editor-in-Chief, Yuka Yamazaki to share the origins of ReD’s sensemaking process, why it requires human intelligence (not AI), and what sensemaking can do for businesses both in Japan and elsewhere around the world. This is a translation from the original Japanese interview.

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Forbes: Sensemaking, Narrative-Building And Playing Your Part
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In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides a broad overview of Sensemaking, including theories about the concept from organizational behavior scholar Karl Weick. This is an excerpt of the review.

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