The Complexity Trap
As a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together - insights that have led Edison International to create Edison Energy, an energy consultancy with the mission to help energy managers in Fortune 500 companies.
Related press
The New York Times explores how the energy world is changing and the reasoning behind the new company ReD helped Edison International launch.
Related perspectives
As a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together.
In the webinar we discuss the key findings from our study highlighting how large energy users think about this changing energy landscape and what they are looking for in terms of strategies and solutions to lower their energy costs across their enterprise.
DONG Energy was facing a liberalized energy market and needed a compelling way to position itself so that it could continue selling its own energy directly to consumers.
Featured press
Monocle’s ‘The Entrepreneurs’ podcast featuring Charlotte Vangsgaard - sharing thoughts on ReD’s work with a focus on social impact.
Christian Madsbjerg talks to J. Massey on the Cash Flow Diary podcast. The episode goes deep into understanding customers as people instead of just abstractions and how to make better business decisions.
In this episode, ReD co-founder Christian Madsbjerg discusses his approach to studying the social shifts emerging from the COVID-19 crisis talks. He provides insight into how we can conduct better high-stakes decision making under stress and why we need to overhaul how knowledge is created and organized.