As a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together.
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If everything hinges on a survey or two, you may be missing the individual and sociocultural drivers that reside below the surface.
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To convince consumers to buy and use environmentally friendly alternatives, new products must inspire equally strong desires and aspirations as those they are intended to replace.
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Five biases that significantly complicate consumers’ adoption of environmentally friendly solutions.
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To create business models and go-to-market plans that will succeed, businesses need to understand the social contexts that influence consumer decisions.
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