Sometimes the value of an item is tied to the item itself: the rarity of the gems, the uniqueness of the silk. But sometimes the value of an item comes from the circumstances around its creation and/or acquisition: from the story that surrounds the object or experience.
Read MoreAt Cognizant’s recent A.I. Summit, ReD Partner William Welser IV talked to conference goers about their approach to A.I., and how they work to leverage the possibilities in the best way possible.
Read MoreIn this piece, a truffle hunter in Italy describes what it takes—from generations of passed down knowledge to the climate the soil— to produce white truffles, which even now, cannot be intentionally cultivated.
Read MoreIn this brief talk, Mikkel Rasmussen demonstrates the power of reframing a business challenge through asking a new question: what business are we in?
Read MoreSimon Critchley, Professor of Philosophy at Barnard College, sits with Christian Madsbjerg to talk about the explanatory limits of scientism and the models that allow us to develop a substantive understand of human behavior.
Read MoreIn a global, interconnected, “I-can-be-everywhere” world, sometimes the most decadent experience is to be somewhere. To be, quite literally, grounded in a specific place. From tourism to wine to fragrance, the qualities of place can enhance the experience and value of the product. Understanding how our things emerge from and remain forever tied to discrete locales is a critical way in which luxury pushes back on the encroaching global experience.
Read MoreIn this short piece, a Danish museum curator at the National Geological Museum of Denmark, details the changing status of a collection
Read MoreIn The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward.
Read MoreChristian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty.
Read MoreIn this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society.
Read MoreIn this second presentation, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmsussen details five key signs that your business has encountered those “Level 3” problems discussed in ‘When Should I Turn to the Human Sciences?’
Read MoreIn this brief presentation, Senior Partner at ReD Associates and co-author of Moment of Clarity, Mikkel Rasmussen, discussed the three levels of business problems, and why the human sciences are critical to solving “Level 3” challenges: those where companies have a vague sense that “something is wrong,” but cannot clearly identify a specific problem and have no idea as to how to solve it.
Read MoreThis brief, image-only video compiled from research by ReD Associates, presents a small glimpse into what it means to be a woman in today's China.
Read MoreAs a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together.
Read More"Deep listening means dwelling long enough at the unfamiliar, untill something jumps out as meaningful."
Read More"It's in the tension between how people want to see themselves, and the observable reality of their lives, where there is truth worth taking seriously, and acting on."
Read MoreChristian Madsbjerg and Gillian Tett, author and U.S. Managing Editor at the Financial Times, talk about silos, tunnel vision in major coporations, and why smart people do stupid things.
Read MoreLuxury is rooted in rarity. As "luxury" goods become mass products, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.
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