The Moment of Clarity: Conversation with Tim Sullivan, Harvard Business Review

Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty. They suggest that in reframing the familiar by asking different questions, and exploring those moments when individuals defy expectations, the human sciences enable a richer understanding of human motivation that identifies new opportunities for companies.

 

Featured Press

Featured
Opinion piece
How not to design a financial app
Opinion piece

To design an all-one-one “super app”, financial institutions need to understand how different consumers relate to different kinds of money. Drawing from original ReD research, Millie Parekh Arora Arora and Tamara Moellenberg outline some dos and don’ts in American Banker.

Opinion piece
Broadcast & Podcast, Feature
Monocle 'The Entrepreneurs' podcast / ReD Associates
Broadcast & Podcast, Feature

Monocle’s ‘The Entrepreneurs’ podcast featuring Charlotte Vangsgaard - sharing thoughts on ReD’s work with a focus on social impact.

Broadcast & Podcast, Feature
Broadcast & Podcast
On Cash Flow Diary w. J. Massey
Broadcast & Podcast

Christian Madsbjerg talks to J. Massey on the Cash Flow Diary podcast. The episode goes deep into understanding customers as people instead of just abstractions and how to make better business decisions.

Broadcast & Podcast
nanna munneckeVideo, Humanities, 1