In this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society. Truly transformational companies succeed in influencing their markets and the wider culture, but this requires clarity that few companies truly have.
Featured Press
To design an all-one-one “super app”, financial institutions need to understand how different consumers relate to different kinds of money. Drawing from original ReD research, Millie Parekh Arora Arora and Tamara Moellenberg outline some dos and don’ts in American Banker.
Monocle’s ‘The Entrepreneurs’ podcast featuring Charlotte Vangsgaard - sharing thoughts on ReD’s work with a focus on social impact.
Christian Madsbjerg talks to J. Massey on the Cash Flow Diary podcast. The episode goes deep into understanding customers as people instead of just abstractions and how to make better business decisions.