The Moment of Clarity book launch, Copenhagen
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
Featured Press
To design an all-one-one “super app”, financial institutions need to understand how different consumers relate to different kinds of money. Drawing from original ReD research, Millie Parekh Arora Arora and Tamara Moellenberg outline some dos and don’ts in American Banker.
Monocle’s ‘The Entrepreneurs’ podcast featuring Charlotte Vangsgaard - sharing thoughts on ReD’s work with a focus on social impact.
Christian Madsbjerg talks to J. Massey on the Cash Flow Diary podcast. The episode goes deep into understanding customers as people instead of just abstractions and how to make better business decisions.
In this episode, ReD co-founder Christian Madsbjerg discusses his approach to studying the social shifts emerging from the COVID-19 crisis talks. He provides insight into how we can conduct better high-stakes decision making under stress and why we need to overhaul how knowledge is created and organized.
In this groundbreaking study of cancer patients treated with immunotherapy for stage IV cancer, ReD has illuminated the particular state of patients who survive longer than their initial prognosis. These patients are able to achieve a state of normalcy, despite having a terminal condition.
As wealth managers attempt to tailor business-class investment services to the masses, banks, brokers and tech buffs vie to look after trillions of dollars on behalf of the common man. ReD’s Martin Gronemann weighs in for The Economist.