Sensemaking Sessions: How Creativity Works
Mikkel Rasmussen talks to James Carnes, the VP of Global Brand Strategy at adidas, about what it takes to spearhead creativity in the ways that matter.
“It’s not hard to come up with something new, it’s hard to come up with something new that people actually want”
Featured Press
To design an all-one-one “super app”, financial institutions need to understand how different consumers relate to different kinds of money. Drawing from original ReD research, Millie Parekh Arora Arora and Tamara Moellenberg outline some dos and don’ts in American Banker.
Monocle’s ‘The Entrepreneurs’ podcast featuring Charlotte Vangsgaard - sharing thoughts on ReD’s work with a focus on social impact.
Christian Madsbjerg talks to J. Massey on the Cash Flow Diary podcast. The episode goes deep into understanding customers as people instead of just abstractions and how to make better business decisions.