Luxury is rooted in rarity. As "luxury" goods become mass products, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare. In this piece, a truffle hunter in Italy describes what it takes—from generations of passed down knowledge to the climate the soil— to produce white truffles, which even now, cannot be intentionally cultivated.
Featured Press
To design an all-one-one “super app”, financial institutions need to understand how different consumers relate to different kinds of money. Drawing from original ReD research, Millie Parekh Arora Arora and Tamara Moellenberg outline some dos and don’ts in American Banker.
Monocle’s ‘The Entrepreneurs’ podcast featuring Charlotte Vangsgaard - sharing thoughts on ReD’s work with a focus on social impact.
Christian Madsbjerg talks to J. Massey on the Cash Flow Diary podcast. The episode goes deep into understanding customers as people instead of just abstractions and how to make better business decisions.