posts tagged sensemaking
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In a user-centric economy, human-centric thinking is more important than ever. In this month’s “Community Dispatches,” we spoke to ReD Associates alum and Stanford MBA candidate Cengiz Cemaloglu about the kind of thinking businesses need the most in our global, user-centric economy, and how ReD’s unique approach prepared him for business school.
Over the years ReD has studied the symbiotic relationship between fans and their clubs in football, hockey and basketball. In the article we highlight three things we have learned.
ReD’s work with Viiv Healthcare Inspires Immersive Theatre Experience
In his new chapter published in a volume with the Lawrence Livermore National Lab, ReD Associates partner and former RAND researcher William “Bill” Welser brings much-needed clarity to our decisions regarding privacy and technology.
Christian Madsbjerg talked about the power of observing and listening in a recent guest lecture at Princeton.
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Christian Madsbjerg talks to J. Massey on the Cash Flow Diary podcast. The episode goes deep into understanding customers as people instead of just abstractions and how to make better business decisions.
Christian Madsbjerg discusses the ideas behind his book, “Sensemaking: The Power of Humanities in the Age of the Algorithm”.
Banks frequently lament their inability to deepen connections with their consumer, but in order to do that they will have to transform their relationship with the world as a whole.
Christian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
Christian Madsbjerg talks about the impact it has, when CEOs observe and listen to their customers as fellow human beings, and provides advice for how entrepreneurs can utilize the thinking behind Sensemaking to improve their own business.
Christian Madsbjerg talks about the role of design, the dangers of relying on focus groups and how anthropology is the most brutal cost reduction tool in the world.
Christian Madsbjerg on Danish National Radio's morning show, P1 Morgen, about spreadsheet culture and the value of reading literary fiction.
Would you use a driverless car if your chauffeur was your status symbol? Tech’s unspoken hurdles
Madsbjerg argues that unless companies take pains to understand the human beings represented in their data sets, they risk losing touch with the markets they’re serving.
Christian Madsbjerg speaks to Manuela Saragos about why human intelligence is still a vital component in analysing all our data.
Demetri Kofinas speaks with Christian Madsbjerg about the history of western philosophy, artificial intelligence, and how the humanities can help businesses solve their hardest problems.
"We need people who can develop medicine, and we need the people who can figure out how to get people to take their medicine. We need both” - Madsbjerg on NPR's The Takeaway.
Data is important, but with Madsbjerg’s approach to sensemaking, we have a better chance of putting it in the proper context and using it to enrich our lives and our understanding.
When you rely on algorithms for everything from your commute to work to your lunch order, Sensemaking suggests, you aren’t just altering the way you do things. You are changing the very filter through which you view reality.
In his article "The Right Bedside Novel Could Do Wonders For Your Career," George Anders discusses Christian Madsbjerg's new book "Sensemaking."
Christian Madsbjerg discusses Sensemaking and Big Data in this segment of The Economist Radio.
There's a cultural bias in business, tech and otherwise, against any information that can't be quantified—that is "soft," subjective, fuzzy. [...] But it is where good ideas come from—and while the data it relies on may not be reducible to numbers, there is actually nothing "fuzzy" about it.
The best CEOs can read a novel and a spreadsheet, Madsbjerg writes, while his overarching message is that we should not forget that companies are made up of people and their customers are people, too.
Don’t tell the true believers in silicon valley, but there’s an art as well as science to business.
What Silicon Valley is missing is an understanding of people—what is meaningful to them, the way they live their day to day lives, what would make a difference for them on an ordinary Tuesday in Phoenix or Shanghai. There is a dearth of deep, nuanced cultural knowledge in tech. Luckily, there is an app for that: reading.
Mikkel Rasmussen from ReD Associates took the stage at TEDx Tottenham to ask: Do you like cooking?
ReD Associates Partner Eliot Salandy Brown explores the gaps between the assumptions big businesses make about consumers and the reality of what we (real people) actually think, do, and need.
In this extract from our book 'The Moment Of Clarity' it is described how Adidas managed to reinforce its relationship with consumers while delivering 10-fold profit.
As business problems are becoming increasingly complex, companies have begun to turn to big data. But big data analytics do not paint a completely meaningful picture of why people act the way they do.
Instead of focusing on products, the anthropologists and sociologists at ReD Associates are working to understand “worlds” — the contexts in which people live and create meaning in their everyday lives.
In an article for Inc., Adam Vaccaro uses an example from The Moment of Clarity to highlight how Lego managed to adapt to a changing world while simultaneously staying true to their core brand.
The Danish consultancy ReD Associates is able to uncover the underlying motivations behind customer behavior — even if the customers themselves are not able to articulate them.
In response to a Venture Beat article about the growing importance of big data, Christian Madsbjerg and Mikkel Krenchel from ReD Associates write about the danger of making computers more like humans.
Speaking at a TEDx Lower East Side NYC event, Christian Madsbjerg from ReD Associates discusses two competing methods for understanding people that are battling it out in the business world.
Music discovery has become a new trend offered by services like Spotify and Pandora, but often the context of discovering music is more influential and meaningful than the substance of the music itself.