Through a new understanding of high-value design, Samsung was able to renew the product design of its TVs and double market share in the TV segment in just a few years.

Over the course of 14 projects in 5 years, ReD has been responsible for helping set in motion, and for strengthening, Novo Nordisk’s commitment to the needs of diabetes patients.

ReD helped Samsung develop their own distinct visual design philosophy–one that gave up the aesthetics of technology to instead reflect the aesthet­ics of the home.

Intel’s Mobile Group needed a take on what potential impact the emergence of social networking could have­ mobile devices in order to focus and fuel innovation efforts.

By understanding the role of home decor, Kvadrat was able to develop a new successful product line with matching retail experience.

DONG Energy was facing a liberalized energy market and needed a compelling way to position itself so that it could continue selling its own energy directly to consumers.

ReD’s relationship with Coloplast, a Danish medical devices manufacturer, has hinged on one of the most important topics in the healthcare business today: patient compliance.

“ReD influenced our point of view on the fitness market overall, and changed our view of how we can play a role in that,” says James Carnes, VP of Design for Adidas.

In 2006 a major European brewing company was faced with falling bar and pub sales and, despite muscular market research and competitive analysis, couldn’t figure out why. 

Andrew Muirhead, Director of Innovation, Lufthansa Technik AG, talks about his work with ReD.

Conviviality takes multiple forms and expressions when people come together. As a creator of conviviality it is crucial for Pernod Ricard to remain a relevant and key enabler of these convivial moments.

Several years ago, a governmental agency tasked with foreign affairs in Denmark was under siege by the Arab world after it defending the right of Danish cartoonists to publish cartoons depict­ing Mohammad in the Danish daily Jyllands-Posten. They enlisted ReD to help explore how Arabs perceive Danes and Den­mark in more depth.

Between June 2009 and December 2010, a not-for-profit Danish and Egyptian cultural institute approached ReD to work on a project with them. They hoped to understand the value systems of everyday Egyptians through a series of research activities and methods. Regardless of class, age, gender, political leaning, religious affiliation, or geographical location, the project intended to explore dialogue-building among Egyptians based on shared values.

Analysis injects dissent and criticism into the ideation process, and contrary to what the rules of brainstorming tell us, this makes people more, not less, creative.

A not-for-profit raising money and awareness for a debilitating chronic illness came to ReD Associates because they needed a new take on fundraising. As their disease was not well known, the organization struggled with growing its donor base beyond those directly affected.