Ford aims to set itself apart in the marketplace by shifting their product development process to focus on a deep understanding of people and their vehicle experiences.

ReD’s Claire Straty speaks with BBC Radio’s “From Savage to Self” series to defend the value of anthropology in the business world.

Christian Madsbjerg explains how Ford is in the midst of trying to design cars ‘inside-out’ (based on what engineers wanted) instead of ‘outside-in’ (based on what consumers want to experience).

Big data are useful for answering straightforward questions, but truly great marketing campaigns are able to tap into a larger cultural zeitgeist, which is missed by algorithms.