As a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together.

If everything hinges on a survey or two, you may be missing the individual and sociocultural drivers that reside below the surface.

To convince consumers to buy and use environmentally friendly alternatives, new products must inspire equally strong desires and aspirations as those they are intended to replace.

Five biases that significantly complicate consumers’ adoption of environmentally friendly solutions.

To create business models and go-to-market plans that will succeed, businesses need to understand the social contexts that influence consumer decisions.