posts tagged health care
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In 2019, the global investment organization EQT acquired Karo Pharma with the ambition to build a leading Over-The-Counter healthcare provider in Northern Europe. Later that year, Christoffer Lorenzen was brought in as CEO to lead that journey. Christoffer made the transition from the bioscience company Chr. Hansen, where he had been part of leading the company’s successful growth journey.
The Covid-19 pandemic comes with a great deal of uncertainty for the healthcare industry, but it is also an unprecedented opportunity for sales and marketing leaders in the Life Sciences to take a critical look at the prevailing sales model, and redefine future interactions that are more cost-effective and high-impact.
ReD’s work with Viiv Healthcare Inspires Immersive Theatre Experience
The Helping People Heal white paper provides a deeply researched perspective on how digital is uniquely positioned to fulfill key unmet patient needs and enable warm care with individualized, adaptive, empathetic and scalable support.
Kristian Villumsen is senior vice president of global marketing for Coloplast, an international company that makes medical devices related to ostomy, urology and continence, and wound treatment.
A not-for-profit raising money and awareness for a debilitating chronic illness came to ReD Associates because they needed a new take on fundraising. As their disease was not well known, the organization struggled with growing its donor base beyond those directly affected.
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In this groundbreaking study of cancer patients treated with immunotherapy for stage IV cancer, ReD has illuminated the particular state of patients who survive longer than their initial prognosis. These patients are able to achieve a state of normalcy, despite having a terminal condition.
Succesful companies design for the everyday life of the consumer, and not just the clinical trial
Jun Lee and Mikkel Brok-Kristensen, Partners at ReD Associates, argue that developers should stop trying to develop wearables for life, but instead focus on how they can teach the wearer how to live without them.
Partner at ReD Associates, Mikkel Brok-Kristensen, explains how Coloplast successfully changed their innovation process towards a nonlinear and non-hypothesis driven approach.
In this article, ReD Associates’ Charlotte Vangsgaard, Mikkel Brok-Kristensen and Mads Holme discuss the need to take a patient-centric approach to guide early drug development and clinical trials.
How can design help solve social problems? Alice Rawsthorn writes about Copenhagen’s initiative to reduce sick leave in the New York Times with the help of the innovation consultancy ReD Associates.
Danes’ sick leave amounts to the equivalent of 150,000 full-time jobs, which is hurting companies’ bottom line. A project by ReD Associates found that it is possible to reduce sick leave by 60 percent.