In 2019, the global investment organization EQT acquired Karo Pharma with the ambition to build a leading Over-The-Counter healthcare provider in Northern Europe. Later that year, Christoffer Lorenzen was brought in as CEO to lead that journey. Christoffer made the transition from the bioscience company Chr. Hansen, where he had been part of leading the company’s successful growth journey.

The Covid-19 pandemic comes with a great deal of uncertainty for the healthcare industry, but it is also an unprecedented opportunity for sales and marketing leaders in the Life Sciences to take a critical look at the prevailing sales model,  and redefine future interactions that are more cost-effective and high-impact.  

ReD’s work with Viiv Healthcare Inspires Immersive Theatre Experience

The Helping People Heal white paper provides a deeply researched perspective on how digital is uniquely positioned to fulfill key unmet patient needs and enable warm care with individualized, adaptive, empathetic and scalable support.

Kristian Villumsen is senior vice president of global marketing for Coloplast, an international company that makes medical devices related to ostomy, urology and continence, and wound treatment.

A not-for-profit raising money and awareness for a debilitating chronic illness came to ReD Associates because they needed a new take on fundraising. As their disease was not well known, the organization struggled with growing its donor base beyond those directly affected.