As Denmark opens up after COVID-19 restrictions, we are watching out for early signals that show how people may permanently adopt some new social behaviors – and quickly default to other deeply ingrained ways of life.

Cities are built on money — regions that don’t push tax breaks tend to get left behind. But the future of a city is no longer exclusively dependent on low taxes. The new trend is to sell a city on its people and their lifestyle.

Mikkel B. Rasmussen argues that corporations are increasingly attracted to cities on the basis of their people and lifestyles.