ANNE METTE WORSØE LOTTRUP EUROPE

Anne Mette brings extensive experience within healthcare to ReD’s consulting practice, and has advised a wide range of clients within the healthcare space, but also within retail, luxury and finance. She brings an analytical and logical mind to our social practices and is passionate about using a deep understanding of the end user’s world and the contexts shaping the business environment to identify growth opportunities. Anne Mette has been instrumental in driving ReD’s healthcare practice by among other things advancing our understanding of digital technology on mental health, examining how COVID has upended people’s relationship with doctors, and redefining what a successful sales force in pharma will resemble in the future.

Before coming to ReD, Anne Mette spent 11 years working for Novo Nordisk focused on developing commercial strategy, creating strong brands and translating strategy into powerful tactics. Anne Mette holds a Master of Science in International Marketing and Management from Copenhagen Business School.

 

IAN DULL US

Ian Dull is a lead on ReD’s global technology and mobility practices. With a background in anthropology and design, he helps companies across consumer and medical technology, mobility, and industrials develop strategies and identify new opportunities in emerging social and technological worlds. At ReD, he specializes in long-term innovation projects and translating ethnographic insight into concrete products and experiences. Prior to joining ReD, he applied anthropology and design to the world of architectural heritage at UNESCO. He holds an MPhil in Archaeology and Anthropology from Cambridge and a BA from Yale. 

 
Eliot Salandy Brown USEliot heads ReD Associates’ mobility/automotive practice. In this work, he leads projects that set strategic directions for how mobility and automotive companies approach the challenges and opportunities facing the industry. The projects under his leadership include a foundational study investigating the future value of driverless cars to our cities and communities, and a new approach to digital service innovation for a major automotive company. In all of his work with clients, Eliot is focused on ensuring that human needs and behavior are fully integrated into the development of new technologies.He has lectured and run courses on automotive, corporate strategy, and executive MBAs at New York University, Columbia University, Copenhagen Institute of Interaction Design, Art Center College of Design in Los Angeles, and Duke University; and his client work was awarded the Gold Award in 2018 from the Industrial Designers Society of America (ISDA). Eliot, a British-Trinidadian, holds a Masters in Sociology from the London School of Economics.

Eliot Salandy Brown
US

Eliot heads ReD Associates’ mobility/automotive practice. In this work, he leads projects that set strategic directions for how mobility and automotive companies approach the challenges and opportunities facing the industry. The projects under his leadership include a foundational study investigating the future value of driverless cars to our cities and communities, and a new approach to digital service innovation for a major automotive company. In all of his work with clients, Eliot is focused on ensuring that human needs and behavior are fully integrated into the development of new technologies.

He has lectured and run courses on automotive, corporate strategy, and executive MBAs at New York University, Columbia University, Copenhagen Institute of Interaction Design, Art Center College of Design in Los Angeles, and Duke University; and his client work was awarded the Gold Award in 2018 from the Industrial Designers Society of America (ISDA). Eliot, a British-Trinidadian, holds a Masters in Sociology from the London School of Economics.

 
Mikkel Krenchel USAs leader of ReD’s technology, communications, and media practice in North America, Mikkel has advised lead executive teams at the world’s largest social media companies, telecom providers and electronics manufacturers. He also has a variety of clients across the finance, energy, and industrials sectors on product development, sales/marketing, M&A and organizational change.As head of ReD’s emerging practice in integrated social science and data science, brings expertise in applying both qualitative and quantitative research methods to uncover patterns in our social fabric and drive adoption of new ideas, technologies, and offerings. In particular, Mikkel has spearheaded many business-to-business projects, building the practice of using the human sciences to understand what actually goes on when companies and other groups of individuals make decisions. His work has been published in Wired, Foreign Affairs, and VentureBeat. Mikkel has a degree in Sociology and International Studies from Yale University and is a former national team rower.

Mikkel Krenchel US

For over a decade, Mikkel has helped build ReD’s presence in North America, advising executives while building the firm and the practice of human science in business more broadly. He focuses on how ideas around disruptive technologies shape our lives, for better or worse. In this capacity, he also serves as an advisor and thought partner to leaders at some of the world’s largest social media companies, telecom providers and electronics manufacturers, as well as clients across the finance, energy, and industrials sectors. Mikkel built ReD’s emerging practice in integrated human science and data science, and is deeply interested in all the ways data, AI and human meaning-making collide. His work has been published in Wired, Foreign Affairs, and VentureBeat as well as numerous academic outlets. Born and raised in Denmark, Mikkel holds a degree in Sociology and International Studies from Yale University and is a former Danish national team rower.

Maria Cury USMaria is a lead on ReD’s technology practice, studying the role of new technology (hardware, software, social media) in daily life to advise on product development, visioning, and strategy. Her research interests include advancing applied ethnography and developing mixed methods approaches to ReD’s work, an area she is widely published in. She is an active member of the Ethnographic Praxis in Industry Conference (EPIC). Maria received an MSc in Visual, Material, and Museum Anthropology from Oxford, and a BA in Anthropology with Visual Arts certificate from Princeton. 

Maria Cury US

Maria is a lead on ReD’s technology practice, studying the role of new technology (hardware, software, social media) in daily life to advise on product development, visioning, and strategy. Her research interests include advancing applied ethnography and developing mixed methods approaches to ReD’s work, an area she is widely published in. She is an active member of the Ethnographic Praxis in Industry Conference (EPIC). Maria received an MSc in Visual, Material, and Museum Anthropology from Oxford, and a BA in Anthropology with Visual Arts certificate from Princeton. 

 
Sandra Cariglio USSandra specializes in setting new global innovation directions for luxury retail, consumer goods and automotive companies. She has conducted studies in 15+ countries and is fluent in French, Spanish, Hebrew, and English. Sandra leads her teams to use theoretical frameworks that help clients understand their clients in a new way, but always accompanies that work with actionable recommendations. In the Consumer goods sector, she has led studies about global adornment of women and the changing markers of status of the ultra-wealthy. Her work has also included foundational studies on the values and behaviors of Generation Z, the changing role of mobility in the American family, and contemporary shifts in homemaking.Prior to joining ReD, Sandra worked as a journalist for Newsweek and Haaretz and conducted large-scale research projects in the tech sector. She holds a degree in philosophy and political science from Columbia University in New York.

Sandra Cariglio US

Sandra specializes in setting new global innovation directions for luxury retail, consumer goods and automotive companies. She has conducted studies in 15+ countries and is fluent in French, Spanish, Hebrew, and English. Sandra leads her teams to use theoretical frameworks that help clients understand their clients in a new way, but always accompanies that work with actionable recommendations. In the Consumer goods sector, she has led studies about global adornment of women and the changing markers of status of the ultra-wealthy. Her work has also included foundational studies on the values and behaviors of Generation Z, the changing role of mobility in the American family, and contemporary shifts in homemaking.

Prior to joining ReD, Sandra worked as a journalist for Newsweek and Haaretz and conducted large-scale research projects in the tech sector. She holds a degree in philosophy and political science from Columbia University in New York.

 
Mads Holme EUROPEMads heads up ReD Associates’ Future of Food practice, engaging with executives, food companies, retailers, and start-ups across the food value chain to identify new opportunities for growth. He also advises other clients in a variety of industries, with a special focus on healthcare and industrials.Mads has developed a deep expertise in change management strategies, breaking down corporate silos, and strategic innovation initiatives in the corporate world and in some of the world’s largest foundations.He has been a part of shaping global bioscience company Chr. Hansen’s 2025 corporate strategy—recognized at the World Economic Forum as one of the world’s most sustainable companies. His talk “Can you eat an algorithm?”—exploring emerging relationships between food production and technology—was featured at the MAD Food Symposium in 2018.Mads holds a Masters in European Ethnology and Rhetoric from the University of Copenhagen.

Mads Holme EUROPE

Mads is the managing partner at ReD and heads up ReD Associates’ Future of Food practice, engaging with executives, food companies, retailers, and start-ups across the food value chain to identify new opportunities for growth. He also advises other clients in a variety of industries, with a special focus on healthcare and industrials.Mads has developed a deep expertise in change management strategies, breaking down corporate silos, and strategic innovation initiatives in the corporate world and in some of the world’s largest foundations.He has been a part of shaping global bioscience company Chr. Hansen’s 2025 corporate strategy—recognized at the World Economic Forum as one of the world’s most sustainable companies. His talk “Can you eat an algorithm?”—exploring emerging relationships between food production and technology—was featured at the MAD Food Symposium in 2018.Mads holds a Masters in European Ethnology and Rhetoric from the University of Copenhagen.

 
Martin Gronemann EUROPEMartin heads up ReD’s practice in financial services in Europe and has led executive engagements across retail banking, wealth management, corporate banking, pension products, and life insurance. Today, he is particularly energized by helping executives cut through the noise of buzzwords and copycat solutions that permeate the financial services industry and build strategies and solutions that are relevant, original, and differentiating. Martin writes and speaks on how financial institutions can break free from the industry echo chamber and better understand and connect to people’s relationship to money – an often taboo topic that can be extraordinarily emotionally charged. Martin’s work has been featured in publications such as FT, The Times, and Quartz. Martin also works with companies in the healthcare and manufacturing industries. He holds a Masters in Political Science from University of Copenhagen.

Martin Gronemann EUROPE

Martin heads up ReD’s practice in financial services in Europe and has led executive engagements across retail banking, wealth management, corporate banking, pension products, and life insurance. Today, he is particularly energized by helping executives cut through the noise of buzzwords and copycat solutions that permeate the financial services industry and build strategies and solutions that are relevant, original, and differentiating.
Martin writes and speaks on how financial institutions can break free from the industry echo chamber and better understand and connect to people’s relationship to money – an often taboo topic that can be extraordinarily emotionally charged. Martin’s work has been featured in publications such as FT, The Times, and Quartz. Martin also works with companies in the healthcare and manufacturing industries.

He holds a Masters in Political Science from University of Copenhagen.

 
Filip Lau EuropeFilip is a trusted advisor to some of the world’s most iconic luxury brands, across a range of goods including champagne, jewelry, running shoes, fashion, toys, and kitchens. Filip specializes in building brand strategies on the corporate and product level, including channel, marketing, and sales strategies. In his work with clients, he has spearheaded new value propositions, offerings, and go-to-market strategies based on a practical application of the human sciences.Before founding ReD, Filip was a partner at two of Copenhagen’s largest design consultancies and he has written widely on design’s role in contemporary society. He now serves as a commercial advisor for design studio OeO and on the board of Dorte Mandrup architect studio. His book, The Globalists, published in 2007 by Gyldendal has been called a “Book of the Year” in the Danish press. He has published numerous op-eds both in Europe and in the US, and his academic articles have been published by the AAA.Filip has a Masters in Sociology from the University of Copenhagen.

Filip Lau Europe

Filip is a trusted advisor to some of the world’s most iconic luxury brands, across a range of goods including champagne, jewelry, running shoes, fashion, toys, and kitchens. Filip specializes in building brand strategies on the corporate and product level, including channel, marketing, and sales strategies. In his work with clients, he has spearheaded new value propositions, offerings, and go-to-market strategies based on a practical application of the human sciences.Before founding ReD, Filip was a partner at two of Copenhagen’s largest design consultancies and he has written widely on design’s role in contemporary society. He now serves as a commercial advisor for design studio OeO and on the board of Dorte Mandrup architect studio. His book, The Globalists, published in 2007 by Gyldendal has been called a “Book of the Year” in the Danish press. He has published numerous op-eds both in Europe and in the US, and his academic articles have been published by the AAA.Filip has a Masters in Sociology from the University of Copenhagen.

Charlotte Vangsgaard EUROPECharlotte is focused on driving social impact in both nonprofit and commercial organizations. Across her diverse set of clients from iconic luxury goods to healthcare, Charlotte specializes in deriving commercial value from a strategy aligned around social possibilities. Today she is also spearheading change management strategies at some of the world’s largest foundations and corporations. All of her client work—as well as her most recent writing—explores innovative ways to apply social science theory to business problems.Before joining ReD, Charlotte drove projects on poverty alleviation and economic development for the United Nations Development Programme in Cairo and Algiers before moving on to work for the Danish Government and the International Center for Corporate Accountability. She holds an MBA in International Business and Marketing and a Masters in Political Science.

Charlotte Vangsgaard EUROPE

Charlotte is focused on driving social impact in both nonprofit and commercial organizations. Across her diverse set of clients from iconic luxury goods to healthcare, Charlotte specializes in deriving commercial value from a strategy aligned around social possibilities. Today she is also spearheading change management strategies at some of the world’s largest foundations and corporations. All of her client work—as well as her most recent writing—explores innovative ways to apply social science theory to business problems.

Before joining ReD, Charlotte drove projects on poverty alleviation and economic development for the United Nations Development Programme in Cairo and Algiers before moving on to work for the Danish Government and the International Center for Corporate Accountability. She holds an MBA in International Business and Marketing and a Masters in Political Science.

 
Millie Arora USAs Managing Partner of ReD Associates, Millie oversees the strategic direction of the firm globally. She also drives ReD’s practice in financial services, insurance, and healthcare in the US. Millie specializes in bringing a social science lens to complex regulatory and B2B situations. In healthcare, she has helped life sciences company build patient-centric agenda including value propositions and patient support programs. In financial services and insurance, she guides her clients towards a better understanding of how people’s complex relationship to money can inform the right way to engage with consumers — both digitally and in-person. Prior to becoming partner, Millie was the COO of ReD Associates, with a particular focus on company growth. Before joining ReD, Millie was a strategy consultant at the New York Economic Development Corporation under the Bloomberg Administration where she developed a portfolio of initiatives to strengthen the resilience of New York City’s economy following the 2008 financial crisis. She holds a Masters in Public Affairs from Princeton University.

Millie Arora US

Based in the Bay Area, Millie Arora is a partner at ReD Associates who specializes in bringing a social science lens to complex regulatory and B2B situations. Her work spans a broad set of clients and industries. She has advised technology companies on how humans relate to algorithms, how people of various generations gather online and on social media, and how social movements share disinformation online. On healthcare, she has helped life sciences companies build a patient-centric agenda including value propositions and patient support programs. In financial services and insurance, she provides clients a more nuanced understanding of people’s complex relationship to money and retirement. 

Prior to becoming partner, Millie was ReD’s COO, with a particular focus on company growth. Before joining the company, she was a strategy consultant at the New York Economic Development Corporation under the Bloomberg Administration where she developed a portfolio of initiatives to strengthen the resilience of New York City’s economy following the 2008 financial crisis. She holds a Master’s in Public Affairs from Princeton University. She is a widely published author and public speaker on the role of the social sciences to inform business decision-making. Her commentary has appeared in American Banker, Slate, and other publications, and as well as on the NYSE’s Insider the ICE House podcast. 

 
Iago Noguer Storgaard EuropeIago, a Danish-Spanish ethnologist, joined ReD Associates as one of its first employees in the Copenhagen office and has carried out extensive ethnographic research across Europe, the Americas, Africa and Asia.Iago now drives the firm’s technology practice in Europe, and the projects under his leadership revolve around understanding the dynamics of technology adoption and its interplay with the influences of culture and business. At ReD, Iago has designed and led innovation and strategy projects, advising executives at leading companies in telecom, media, and consumer electronics, particularly on the changing relationships between children, youth, and their parents. Over the years he has also played a significant role in strategy shifts at an iconic global toy company, helping to make the company and their offerings more digital and more relevant to non-Western play cultures.He holds a Masters in European Ethnology and Political Science from the University of Copenhagen.

Iago Noguer Storgaard Europe

Iago, a Danish-Spanish ethnologist, joined ReD Associates as one of its first employees in the Copenhagen office and has carried out extensive ethnographic research across Europe, the Americas, Africa and Asia.

Iago now drives the firm’s technology practice in Europe, and the projects under his leadership revolve around understanding the dynamics of technology adoption and its interplay with the influences of culture and business. At ReD, Iago has designed and led innovation and strategy projects, advising executives at leading companies in telecom, media, and consumer electronics, particularly on the changing relationships between children, youth, and their parents. Over the years he has also played a significant role in strategy shifts at an iconic global toy company, helping to make the company and their offerings more digital and more relevant to non-Western play cultures.

He holds a Masters in European Ethnology and Political Science from the University of Copenhagen.

 
 
 
Mikkel Brok-Kristensen EuropeMikkel specializes in healthcare, with a particular focus on the life sciences industry. His client work includes setting long-term patient-centric agendas and translating customer insights into clear innovation priorities and new product briefs. For instance, he helped to spearhead new opportunities for growth with a leading global med-tech company and, as a result, they exceeded their sales targets and now consistently outpace their competitors. Mikkel has led more than one hundred in-depth fieldwork studies for clients all over the world and he has spent most of his professional life developing tools and methods for applying the social sciences to business problems.Recently he has earned an Executive MBA degree to make the connection between the soft world of anthropology and the hard world of business even stronger. He holds a Master of Anthropology from the University of Copenhagen, and an Executive MBA (E*MBA) from Scandinavian International Management Institute (SIMI) & Copenhagen Business School.

Mikkel Brok-Kristensen
Europe

Mikkel specializes in healthcare, with a particular focus on the life sciences industry. His client work includes setting long-term patient-centric agendas and translating customer insights into clear innovation priorities and new product briefs. For instance, he helped to spearhead new opportunities for growth with a leading global med-tech company and, as a result, they exceeded their sales targets and now consistently outpace their competitors. Mikkel has led more than one hundred in-depth fieldwork studies for clients all over the world and he has spent most of his professional life developing tools and methods for applying the social sciences to business problems.Recently he has earned an Executive MBA degree to make the connection between the soft world of anthropology and the hard world of business even stronger. He holds a Master of Anthropology from the University of Copenhagen, and an Executive MBA (E*MBA) from Scandinavian International Management Institute (SIMI) & Copenhagen Business School.

Mikkel B. Rasmussen EuropeMikkel has worked with innovation since before it became a word and has helped drive successful strategy shifts at some of the world’s biggest brands. He is particularly energized by insights gained from a synthesis of human science, computer science, and engineering and his work often explores how businesses can build solutions directly from these insights and quickly test their performance among customers and users.Mikkel is a well-known keynote speaker and provocateur reflecting on innovation, business creativity, and the practical application of the human sciences. He has written numerous articles and has been featured in Businessweek, The Economist, Financial Times, Harvard Business Review, The Atlantic, The Wall Street Journal, The Washington Post and in BBC radio and TV. His book, The Moment of Clarity, co-written with Christian Madsbjerg and published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages. He has graduate degrees in Public Economics from Roskilde University as well as in Innovation Management from Limburg University in The Netherlands.

Mikkel B. Rasmussen
Europe

Mikkel has worked with innovation since before it became a word and has helped drive successful strategy shifts at some of the world’s biggest brands. He is particularly energized by insights gained from a synthesis of human science, computer science, and engineering and his work often explores how businesses can build solutions directly from these insights and quickly test their performance among customers and users.

Mikkel is a well-known keynote speaker and provocateur reflecting on innovation, business creativity, and the practical application of the human sciences. He has written numerous articles and has been featured in Businessweek, The Economist, Financial Times, Harvard Business Review, The Atlantic, The Wall Street Journal, The Washington Post and in BBC radio and TV. His book, The Moment of Clarity, co-written with Christian Madsbjerg and published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages. He has graduate degrees in Public Economics from Roskilde University as well as in Innovation Management from Limburg University in The Netherlands.

Christian Madsbjerg USIn addition to working closely as an adviser to senior executives, Christian writes, speaks, and teaches on the practical application of the human sciences in business. His work has been featured in publications such as The Wall Street Journal, Financial Times, The Washington Post, Der Spiegel, and Bloomberg Businessweek. His latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm, was published in the spring of 2017 by Hachette Book Group. His book The Moment of Clarity, co-written with ReD partner Mikkel B. Rasmussen and published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages.Christian is currently teaching at The New School in New York City and working on a new book about the power of observation. He studied philosophy and political science in Copenhagen and London and has a Masters from the University of London.

Christian Madsbjerg US

In addition to working closely as an adviser to senior executives, Christian writes, speaks, and teaches on the practical application of the human sciences in business. His work has been featured in publications such as The Wall Street Journal, Financial Times, The Washington Post, Der Spiegel, and Bloomberg Businessweek. His latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm, was published in the spring of 2017 by Hachette Book Group. His book The Moment of Clarity, co-written with ReD partner Mikkel B. Rasmussen and published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages.

Christian is currently teaching at The New School in New York City and working on a new book about the power of observation. He studied philosophy and political science in Copenhagen and London and has a Masters from the University of London.