ABOUT

How is the world around us changing – and what does this mean for the ways that people think, how they behave, and what they strive for in life?

This podcast harnesses the social sciences to analyse fundamental questions about our society and their implications for business strategy. Each episode dives deep into a specific phenomenon – for example, “generations” – taking a critical look into what the phenomenon actually means in order to better understand the world around us.

 

SEASON 2

The COVID-19 pandemic has unleashed a tidal wave of interest in remote collaboration. But the problems emerging from the crisis will test team problem-solving on a whole new plane: highly complex interdisciplinary collaboration. Scientists and technologists in disparate fields are collaborating on urgent research to support diagnostics and therapy. AI experts are gathering with biologists, demographers and policymakers to harness insights on the social impact of the pandemic.

ReD Associates put together this episode of Phenomena to explore what kinds of problems require interdisciplinary collaboration and how teams get it right when experts are coming from radically different world views. Drawing from a recent project with Facebook Reality Labs, we reconvened our research team composed of an anthropologist, cognitive scientist and machine learning expert to share their experiences of learning together and collaborating.

The team also  co-wrote a paper about the study, titled “Hybrid Methodology”, which was presented at the 2019 Ethnographic Praxis In Industry Conference (EPIC). 

Host: Sandra Cariglio
Roundtable participants: Eryn Whitworth, Friederike Schurr, Maria Cury
Writer and Producer: Hai-Li Kong
Assistant Editor: David Zax
Special Thanks: Lynda Hammes, Avinash Rajendran, Mikkel Krenchel, Hanna Masaryk

 
 

Archive

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  • In the first episode of Phenomena, the team at ReD Associates asks: What is a generation, anyway? And how do companies successfully study and understand cultural signifiers in order to capture the spirit of a generation? Eliot Salandy Brown and Sandra Cariglio discuss what Greta Thunderg's followers teach us about Gen Z, why the Ford Mustang has staying power through generations, and what to make of a fundamental shift in values among today's generation of the uber elite.

    Exploring how a deep understanding of human behavior helps shape better business strategy.

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