Life Science
In the life sciences, cutting edge science and technology are no longer enough. Today, companies are pressed to demonstrate their real-world value. To help companies protect the value of their therapies, we help bring together their cutting-edge science with the needs of customers – not just as bodies to be cured, but as social, rational, and emotional human beings.
The success criteria for life science and med-tech companies are changing: New health challenges including ageing populations and chronic conditions require solutions beyond the pill. Payers are demanding more. They increasingly focus on real world outcomes beyond clinical trials, raising questions about how to drive behavioral change beyond the pill. Users expect better experience. As new players enter the healthcare space, companies are competing with digital and consumer-friendly tools.
As a result, companies are under pressure to demonstrate their value to patients and society. But many do not have a clear answer to the core question: How do we deliver true value to patients and healthcare systems?
At ReD, we help life-science and med-tech companies take a people-first approach to redefine their business with remarkable results:
Disease Area Strategy:
Create differentiated value propositions and align organizations around how to deliver value to patients, HCPs, and payersProduct Innovation and R&D: Uncover new areas for R&D based on customers’ experiences and document factors to demonstrate value in clinical trials
Marketing and Sales Strategy: Build marketing and sales strategies that drive preference, adoption, and adherence
Patient Engagement:Delivering services that fit into patients’ lives and drive loyalty
Real Life Value: Use digital technology to enhance and demonstrate real world value for patients and payers
The life sciences sit at the intersection of patients’ intimate experience and vast healthcare systems. In their attempt to reduce complexity, many companies stick to unhealthy habits: They focus on what is medically or technically feasible, build one-size-that-fits all solutions, focus on individuals or ignore the wider care ecology, and base decision-making on generic customer personas. At ReD, we help companies identify the human value they can deliver profitably by aligning their capabilities with what really works for patients and HCPs.
Our interdisciplinary teams bring together human science, business, and design. By getting to know patients, HCPs, and medical products in their everyday context, our human science approach allows our clients work with, rather than against, their customers’ mental models and context.
