Posts in News
Work is in crisis. Why are we getting it wrong?

For many organizations before the pandemic, the question of how work happens was largely shunted to the back office. Decisions such as upgrades to office spaces or revisions to benefits packages were often outsourced to specialized vendors. The pandemic as a ‘Big Reset’ has given leaders the opportunity to shape a future of work that is best for their organization, to develop and be the architects of this future rather than having it foisted upon them.

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Rethinking ‘our work’

ReD Associates recently spent time with a dozen young professionals working across a range of industries in Shanghai, Paris, Copenhagen, Stockholm, and NYC. We wanted to see the future of work through their eyes: What has changed in their work attitudes, practices, norms, and expectations for employers?

Counter to popular narratives around the rise of slacker culture and young people ‘check- ing out’ of work, we’ve seen a renewed passion among young professionals for work, often spurred by a greater sense of autonomy with fewer office- or workplace-related distrac- tions. For organizations, this raises questions about how to harness this passion and build a thriving company culture and community.

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