Several years ago, a governmental agency tasked with foreign affairs in Denmark was under siege by the Arab world after it defending the right of Danish cartoonists to publish cartoons depicting Mohammad in the Danish daily Jyllands-Posten. They enlisted ReD to help explore how Arabs perceive Danes and Denmark in more depth.
Read MoreBetween June 2009 and December 2010, a not-for-profit Danish and Egyptian cultural institute approached ReD to work on a project with them. They hoped to understand the value systems of everyday Egyptians through a series of research activities and methods. Regardless of class, age, gender, political leaning, religious affiliation, or geographical location, the project intended to explore dialogue-building among Egyptians based on shared values.
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In the period leading up to the Arab Spring, ReD was tasked with understanding what—if any—shared values Egyptians had across religious, gender, age, and economic differences. Toward the end of our project, Mohamed Bouazizi set himself on fire in Tunisia, and the Arab Spring was soon fueling an uprising in several Middle Eastern countries. Three elements proved key in making our research as fruitful and rich as possible, given the circumstances
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