ReD helped Samsung develop their own distinct visual design philosophy–one that gave up the aesthetics of technology to instead reflect the aesthetics of the home.
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Intel’s Mobile Group needed a take on what potential impact the emergence of social networking could have mobile devices in order to focus and fuel innovation efforts.
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Apps have become tokens of the future. Publishers need to become inventors of everyday science fiction.
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People want their products to be like their jeans, which over time have the capacity to become ingenuously personalized and create an intransient sense of loyalty.
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In a recent poll we conducted, we found that more than 90% of the respondents wish that Facebook would help them deepen their friendships in the real world—yet only 40% said it has actually done so. That’s a small but important misalignment.
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For many teachers a totally orderly classroom is now something to be rectified; an iPod Touch is a powerful learning tool, not a forbidden device; good students don’t just do as they’re told — they approach their lessons critically and challenge what they think doesn’t make sense.
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