Intel’s Mobile Group needed a take on what potential impact the emergence of social networking could have mobile devices in order to focus and fuel innovation efforts.
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By understanding the role of home decor, Kvadrat was able to develop a new successful product line with matching retail experience.
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DONG Energy was facing a liberalized energy market and needed a compelling way to position itself so that it could continue selling its own energy directly to consumers.
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ReD’s relationship with Coloplast, a Danish medical devices manufacturer, has hinged on one of the most important topics in the healthcare business today: patient compliance.
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In a conversation with Charlotte Vangsgaard, CGAP’s Gerhard Coetzee discusses how to help the financial sector discover the business potential of low-income customers
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And learning from customers is not a one-off thing but rather a continuous process. People evolve, markets evolve, and institutions can easily fall into rote delivery.
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For-profit companies, on the other hand, are placing ever-greater emphasis on building a deep understanding of people and are looking to the social sciences for insights to help solve their most complex problems. Nonprofits seem to be lagging behind.
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For years people have been lamenting the death of newspapers—and have been offering all sorts of fixes to save them, from changing the copyright laws to keep online aggregators from rebroadcasting the news to encouraging newspapers to adopt the not-for-profit model.
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Apps have become tokens of the future. Publishers need to become inventors of everyday science fiction.
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Media companies are in a tough spot because creating compelling content demands a lot more subtlety than promoting products. To engage teens rather than merely influencing them you have to get down to the feelings teens share and understand the way they respond to the world.
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The hottest media trend in the last few years has been the explosion of hyperlocal content—it has become clear that the masses cared most about themselves and their surroundings.
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There’s a lot of talk about teens being “digital natives” because they text obsessively, play video games, and spend hours online. But for teens technology is just another way to maximize their social connections. There’s a lot of talk about teens being “digital natives” because they text obsessively, play video games, and spend hours online
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Media companies are simulating Google’s startup culture by experimenting in various ways. Some study consumer preferences to aid product development, others run competitions for new ideas.
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The media industry is undergoing a seismic shift. In the U.S. newspaper advertising revenue plummeted 46 percent while European companies found new models by adding clubs and commerce.
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This paper attempts to revive Mauss’s concept of the total social fact as a means of understanding new markets. Our case study of alcohol in China illuminates the spirit baijiu’s connections to the total social facts of guanxi and hierarchy.
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The business banquet has become the new battleground for career-minded Chinese women.
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Chinese people, particularly women, will either compliment your good skin or tell you that you are very fat with no difficulty or reservation on the details. Relatives, friends, and colleagues will happily exchange remarks and comments about each other’s face color, hair condition, and body size.
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Companies often struggle in emerging markets because they underestimate the importance of local culture and social behavior. What steps can they take to get customer understanding right?
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Other African countries look to Nigeria for inspiration. Nigerian fashion designers like Maki Oh are stealing the spotlight with colorful and flamboyant clothing designs, often combining African and Western elements.
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Infamous for its massive traffic, it should come as no surprise that Muscovites spend a considerable portion of their lives in cars, driving or simply waiting to get out of a traffic jam. Being more than just a means of transportation, the car offers a semi-private space that can be used for unwinding, consuming, and socializing—almost like a new type of living room.
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