Critical thinking feels almost revolutionary in the context of deep learning and AI. But perhaps it’s just what we need.
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Kristian Villumsen is senior vice president of global marketing for Coloplast, an international company that makes medical devices related to ostomy, urology and continence, and wound treatment.
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Other African countries look to Nigeria for inspiration. Nigerian fashion designers like Maki Oh are stealing the spotlight with colorful and flamboyant clothing designs, often combining African and Western elements.
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Conventional wisdom on marketing preaches clear, simple messaging that is directed at a large audience and is accessible to as many people as possible. However, if you want to position a product as premium, you need to use more complex messaging that will demand more of the consumer.
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Authenticity has always been an important criterion for premium products. Naturally you would put a higher value on Parmesan cheese made in Parma than if it was made in Detroit.
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