Michele Chang is an ethnographer and senior manager at ReD Associates. She left academia for the consultancy company because she wanted her research to have an impact.
Read MoreReD Associates is an innovation agency that focuses on observing humans and identifying their needs. They have been so successful that their services are now being requested by huge global companies.
Read MoreAs a child, Madsbjerg enjoyed listening to Marxist analyses of society over the dinner table. Today, to the great surprise of his mother, he is a successful co-founder of an international consultancy company.
Read MoreTo understand how Denmark and Danes are perceived in the Middle East following the cartoon drawings of Muhammed, the Danish Foreign Ministry contracted ReD Associates for insights.
Read MoreA few years from now, successful companies will no longer consider innovation to be something mystical and intangible; instead, it will be incorporated as a vital strategic parameter.
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