Even those of us who don’t identify as gamers can feel it: video games are a worldwide phenomenon fast becoming a part of everyday life. Any brand seeking to be relevant in the current cultural landscape must understand what it means to be a gamer.
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During Covid-19, many people are searching for meaning in literature set during times of war, disease and dystopia. We hear about skyrocketing sales of Camus and are reminded of the great impact of the plague on Shakespeare’s work. But ReD’s Jonny Lowndes has been wading into classic texts that tell us something about the impact of isolation on the way we think. In this personal essay, he shares insights gleaned by reading by Viriginia Wolff and Charlotte Perkins Gilman.
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Misinformation about coronavirus has pressure-tested our trust in news and information sources especially when it comes to China—ground zero for the pandemic. But what is it really like for people there right now?
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Be careful not to focus too much on the immediate changes when planning for a post-COVID world. This crisis might lead to deeper, more disruptive shifts in our societal structure — shifts that should be at the core of any business strategy.
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As Denmark opens up after COVID-19 restrictions, we are watching out for early signals that show how people may permanently adopt some new social behaviors – and quickly default to other deeply ingrained ways of life.
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Clients have come to us asking for clues to the ‘next normal,’ and for ReD’s take on the social shifts that are most relevant to business. Like all our projects, we are taking a beginner’s mind in our response. As we embark on an exploratory study of social change, the questions raised in this letter are a sample of our working field guide.
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