Michele Chang-McGrath talked to the FT's retail editor, Mark Vandevelde, about the recent woes of retailers.

Christian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.

ReD concludes a failure to account for these human (and economic) motivations encourages gaps of understanding regarding the best processes to use to combat the human phenomena.

When access to goods becomes so effortless, what drives customers to invest time and effort in ‘going shopping’?

Madsbjerg argues that unless companies take pains to understand the human beings represented in their data sets, they risk losing touch with the markets they’re serving.

Data is important, but with Madsbjerg’s approach to sensemaking, we have a better chance of putting it in the proper context and using it to enrich our lives and our understanding. 

When you rely on algorithms for everything from your commute to work to your lunch order, Sensemaking suggests, you aren’t just altering the way you do things. You are changing the very filter through which you view reality. 

In his article "The Right Bedside Novel Could Do Wonders For Your Career," George Anders discusses Christian Madsbjerg's new book "Sensemaking."

There's a cultural bias in business, tech and otherwise, against any information that can't be quantified—that is "soft," subjective, fuzzy. [...] But it is where good ideas come from—and while the data it relies on may not be reducible to numbers, there is actually nothing "fuzzy" about it.

The best CEOs can read a novel and a spreadsheet, Madsbjerg writes, while his overarching message is that we should not forget that companies are made up of people and their customers are people, too.

Don’t tell the true believers in silicon valley, but there’s an art as well as science to business. 

BBC Business spoke to Christian Madsbjerg, about affective computing as more consumer electronics propose to use such technology.

The New York Times explores how the energy world is changing and the reasoning behind the new company ReD helped Edison International launch. 

In a world with a high degree of uncertainty, the insights from the humanities are the key to future.

Fortune asked 18 business leaders, including ReD’s US Director Christian Madsbjerg, to write about their favorite titles. Their request was simple: “name the one book you read this year that altered your perspective on life or business.”

Data without context is a false idol. It creates the kind of political programs that are technocratic—measuring everything—while seriously undermining a democracy.

Apps for the 1% will be more likely to succeed if they are oriented towards lifestyle rather than finance.

Christian Madsbjerg explains how Ford is in the midst of trying to design cars ‘inside-out’ (based on what engineers wanted) instead of ‘outside-in’ (based on what consumers want to experience).

Christian Madsbjerg, co-founder of ReD Associates, explains why Apple's new gold watch might backfire if the company only rely on a "rich people are dumb" strategy.

ReD Associates partner Jun Lee discusses how African citizens use mobiles as a solution for more advanced problems such as money transfers and what that means for innovation in services.

Although many producers in the food industry are following one of the most important megatrends, convenience, they are missing out on another: personalization.

Danes’ sick leave amounts to the equivalent of 150,000 full-time jobs, which is hurting companies’ bottom line. A project by ReD Associates found that it is possible to reduce sick leave by 60 percent.

Jun Lee, partner at ReD Associates, argues that if Denmark seeks to attract more foreigners with unique skill sets they will need to lower the income taxes.

Christian Madsbjerg comments on the Danish Tax Authorities change of logo and explains why the timing is good, but the message is wrong.

Christian Madsbjerg, a co-founder and partner at ReD Associates, argues that Danish designers generally lack both the will and the interest in creating an international business.

According to Mikkel B. Rasmussen, co-founder and partner at ReD Associates, the Danish educational system needs to change radically if Denmark is to continue being one of the world’s richest countries.

To understand the Nordic consumers’ use of mobile technology and their relationship with design, Samsung has teamed up with ReD Associates, a consultancy using anthropological methods.

Design has been heralded as Denmark’s solution for competing in the global markets of the future. Unfortunately, the vision lacks backing and current initiatives are unambitious.

“Most Danish companies base their decisions on intuition and experience when deciding what the users need. That approach can end up becoming terrifyingly expensive.” - Christian Madsbjerg.