In this podcast for Data Informed, Christian Madsbjerg and Mikkel B. Rasmussen, co-founders of the ReD Associates consultancy, discuss how big data is an insufficient tool for understanding customers.
Read MoreSpeaking at a TEDx Lower East Side NYC event, Christian Madsbjerg from ReD Associates discusses two competing methods for understanding people that are battling it out in the business world.
Read MoreReD Associates partner Christian Madsbjerg argue that it is a big program that only $146 million (USD) was invested in the humanities in 2013, while $3 billion was invested in the hard sciences.
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