In our tech practice at ReD, we monitor CES each year for provocative and disruptive innovations that might force us to rethink the tech landscape our clients live in. Our experience of what comes out of CES each year is often very frustrating.
Read MoreOver the past year or so, ReD has seen the privacy discourse work its way from the headlines to the dinner table, and through our fieldwork we’ve listened to everyday families discuss what it means for them.
Read More77 percent report that business adoption of big data and AI is a major challenge. What prevents financial institutions from creating real impact with data and analytics? To answer this question, we must start with the customer.
Read MoreMost people are unaware of insurance policies and have a transactional relationship to their provider. Why then would an insurer ever want to wake up this relatively profitable customer? Let’s take a deeper look at the people that insurance providers define as a sleeping customer.
Read MoreReD’s work with Viiv Healthcare Inspires Immersive Theatre Experience
Read MoreAt Cognizant’s recent A.I. Summit, ReD Partner William Welser IV talked to conference goers about their approach to A.I., and how they work to leverage the possibilities in the best way possible.
Read MoreA moderate approach believes AI can be a powerful force for good. But to understand AI risks and opportunities, we first must understand what we mean by AI.
Read MoreNew Danish textbook out with contribution from ReD Associates on tools for doing fieldwork in teams.
Read MoreIn his new chapter published in a volume with the Lawrence Livermore National Lab, ReD Associates partner and former RAND researcher William “Bill” Welser brings much-needed clarity to our decisions regarding privacy and technology.
Read MoreRand Corporation engineers William Welser and Dave Baiocchi bring AI and Systems expertise to social-science- and humanities-based consultancy ReD Associates
Read MoreReD Associates recently started a collaboration with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.
Read MoreChristian Madsbjerg talked about the power of observing and listening in a recent guest lecture at Princeton.
Read MoreThe Helping People Heal white paper provides a deeply researched perspective on how digital is uniquely positioned to fulfill key unmet patient needs and enable warm care with individualized, adaptive, empathetic and scalable support.
Read MoreCritical thinking feels almost revolutionary in the context of deep learning and AI. But perhaps it’s just what we need.
Read MoreIn this piece, a truffle hunter in Italy describes what it takes—from generations of passed down knowledge to the climate the soil— to produce white truffles, which even now, cannot be intentionally cultivated.
Read MoreIn this brief talk, Mikkel Rasmussen demonstrates the power of reframing a business challenge through asking a new question: what business are we in?
Read MoreSimon Critchley, Professor of Philosophy at Barnard College, sits with Christian Madsbjerg to talk about the explanatory limits of scientism and the models that allow us to develop a substantive understand of human behavior.
Read MoreIn a global, interconnected, “I-can-be-everywhere” world, sometimes the most decadent experience is to be somewhere. To be, quite literally, grounded in a specific place. From tourism to wine to fragrance, the qualities of place can enhance the experience and value of the product. Understanding how our things emerge from and remain forever tied to discrete locales is a critical way in which luxury pushes back on the encroaching global experience.
Read MoreIn this short piece, a Danish museum curator at the National Geological Museum of Denmark, details the changing status of a collection
Read MoreIn The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward.
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