Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty.
Read MoreIn this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society.
Read MoreIn this second presentation, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmsussen details five key signs that your business has encountered those “Level 3” problems discussed in ‘When Should I Turn to the Human Sciences?’
Read MoreIn this brief presentation, Senior Partner at ReD Associates and co-author of Moment of Clarity, Mikkel Rasmussen, discussed the three levels of business problems, and why the human sciences are critical to solving “Level 3” challenges: those where companies have a vague sense that “something is wrong,” but cannot clearly identify a specific problem and have no idea as to how to solve it.
Read MoreThis brief, image-only video compiled from research by ReD Associates, presents a small glimpse into what it means to be a woman in today's China.
Read MoreTransforming the customer relationship for the financial services industry by understanding how people relate to money.
Read MoreTrough our studies of the everyday lives of people, we have seen how Baby Boomers still offers a huge opportunity for smart companies that understand what thrills them as they near their retirement. This white paper provides an introduction to what we have called The Second Coming of Age for the Baby Boomer generation.
Read MoreThe goal of the course is to clarify the main themes, concepts, and critiques of some of the most influential - and, alas, difficult - texts in the Western canon.
Read MoreProfessors in Philosophy Taylor Carman and Simon Critchley curated a course on meaning for ReD Associates, to keep our thinking attuned to the explanatory power of philosophy.
Read MoreHow Heidegger’s notion of dwelling helps understand problems with the vehicle space.
Read MoreAs a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together.
Read More"Deep listening means dwelling long enough at the unfamiliar, untill something jumps out as meaningful."
Read More"It's in the tension between how people want to see themselves, and the observable reality of their lives, where there is truth worth taking seriously, and acting on."
Read MoreChristian Madsbjerg and Gillian Tett, author and U.S. Managing Editor at the Financial Times, talk about silos, tunnel vision in major coporations, and why smart people do stupid things.
Read MoreIn the webinar we discuss the key findings from our study highlighting how large energy users think about this changing energy landscape and what they are looking for in terms of strategies and solutions to lower their energy costs across their enterprise.
Read MoreThe paper was presented at the EPIC conference 2015 in Sao Paulo.
In this paper I propose that applied ethnographers should think critically and innovatively about the practice of producing fieldnotes in ethnographic research.
Read MoreLuxury is rooted in rarity. As "luxury" goods become mass products, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.
Read MoreAnthropologists in popular culture - 6 prominent clichés.
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