Getting #mobilityasaservice ‘right’ is an ever-evolving challenge for cities the world over. Here Ian Dull and Gehl architects' Jeff Risom look at how mobile disrupters go wrong when they think of cities as hardware searching for software and propose an alternative way forward.
Read MoreThe risk of fun and games - how gamification of everything creates new playgrounds, like the stock market. And what the business world can learn from the Gamestop experience.
Read MoreIt's long been common practice for brands to assess themselves against industry competitors. But what happens when a company asks consumers to assess their brand?
Read More"What role should banks play in the world of today? Delivering a sense of stability, we argue. Martin Gronemann, Cengiz Cemaloglu, and Lara Casciola co-authored a perspective that makes the case that now more than ever banks need to deliver a sense of stability to their customers, and dissects the concept of stability into its core components.
Read MoreMost people end up making suboptimal investment decisions. But is automation the answer from an ethical point of view? Martin Gronemann at The Sibos Financial event - on one of the ethical dilemmas in finance advisory.
Read MoreWith covid-19 lockdowns, more Americans feel they have more agency over, and less structure to their time; they are reluctant to return to old routines. This is leading to key shifts in meaning and practice that more companies need to tap into to succeed in a post-pandemic world.
Read MoreHow has Paris changed? What can we learn from this new Paris? And what might it tell us about how brands can serve consumers in the months and years to come?
Read MoreSometimes the value of an item is tied to the item itself: the rarity of the gems, the uniqueness of the silk. But sometimes the value of an item comes from the circumstances around its creation and/or acquisition: from the story that surrounds the object or experience.
Read MoreAs markets around the world begin to open up post-COVID lockdown, ReD Associates’ local research partners look into early signals around how behaviors and values may be shifting in Shanghai and Wuhan.
Read MoreEven those of us who don’t identify as gamers can feel it: video games are a worldwide phenomenon fast becoming a part of everyday life. Any brand seeking to be relevant in the current cultural landscape must understand what it means to be a gamer.
Read MoreDuring Covid-19, many people are searching for meaning in literature set during times of war, disease and dystopia. We hear about skyrocketing sales of Camus and are reminded of the great impact of the plague on Shakespeare’s work. But ReD’s Jonny Lowndes has been wading into classic texts that tell us something about the impact of isolation on the way we think. In this personal essay, he shares insights gleaned by reading by Viriginia Wolff and Charlotte Perkins Gilman.
Read MoreMisinformation about coronavirus has pressure-tested our trust in news and information sources especially when it comes to China—ground zero for the pandemic. But what is it really like for people there right now?
Read MoreBe careful not to focus too much on the immediate changes when planning for a post-COVID world. This crisis might lead to deeper, more disruptive shifts in our societal structure — shifts that should be at the core of any business strategy.
Read MoreThe Covid-19 pandemic comes with a great deal of uncertainty for the healthcare industry, but it is also an unprecedented opportunity for sales and marketing leaders in the Life Sciences to take a critical look at the prevailing sales model, and redefine future interactions that are more cost-effective and high-impact.
Read MoreAs Denmark opens up after COVID-19 restrictions, we are watching out for early signals that show how people may permanently adopt some new social behaviors – and quickly default to other deeply ingrained ways of life.
Read MoreWhen it comes to payments, the world of social science has much more to offer than nudges and dopamine-rushes. There are profound and durable human mechanisms to tap into – revealing opportunities for loyalty, relationships, and growth every provider aspires to capture.
Read MoreClients have come to us asking for clues to the ‘next normal,’ and for ReD’s take on the social shifts that are most relevant to business. Like all our projects, we are taking a beginner’s mind in our response. As we embark on an exploratory study of social change, the questions raised in this letter are a sample of our working field guide.
Read MoreThe world’s leading technology companies are increasingly aware that grappling with context is an urgent, necessary task––a personal computing problem that the next generation may look back upon as the social-technological moonshot of our age.
Read MoreIt looks like we’re going to be working from home a lot in 2020. Nearly every company is building contingency plans, piloting remote protocols or already requiring employees to work from home, while some have even made pronouncements about how coronavirus will be a litmus test for a new “working from anywhere” paradigm.
Read MoreAs businesses scramble to get a foothold on what promises to be a digital revolution of the home, they have misunderstood many of the realities of modern domestic life.
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