Data without context is a false idol. It creates the kind of political programs that are technocratic—measuring everything—while seriously undermining a democracy.
Read MoreApps for the 1% will be more likely to succeed if they are oriented towards lifestyle rather than finance.
Read MoreChristian Madsbjerg explains how Ford is in the midst of trying to design cars ‘inside-out’ (based on what engineers wanted) instead of ‘outside-in’ (based on what consumers want to experience).
Read MoreChristian Madsbjerg, co-founder of ReD Associates, explains why Apple's new gold watch might backfire if the company only rely on a "rich people are dumb" strategy.
Read MoreReD Associates partner Jun Lee discusses how African citizens use mobiles as a solution for more advanced problems such as money transfers and what that means for innovation in services.
Read MoreAlthough many producers in the food industry are following one of the most important megatrends, convenience, they are missing out on another: personalization.
Read MoreDanes’ sick leave amounts to the equivalent of 150,000 full-time jobs, which is hurting companies’ bottom line. A project by ReD Associates found that it is possible to reduce sick leave by 60 percent.
Read MoreJun Lee, partner at ReD Associates, argues that if Denmark seeks to attract more foreigners with unique skill sets they will need to lower the income taxes.
Read MoreChristian Madsbjerg comments on the Danish Tax Authorities change of logo and explains why the timing is good, but the message is wrong.
Read MoreChristian Madsbjerg, a co-founder and partner at ReD Associates, argues that Danish designers generally lack both the will and the interest in creating an international business.
Read MoreAccording to Mikkel B. Rasmussen, co-founder and partner at ReD Associates, the Danish educational system needs to change radically if Denmark is to continue being one of the world’s richest countries.
Read MoreTo understand the Nordic consumers’ use of mobile technology and their relationship with design, Samsung has teamed up with ReD Associates, a consultancy using anthropological methods.
Read MoreDesign has been heralded as Denmark’s solution for competing in the global markets of the future. Unfortunately, the vision lacks backing and current initiatives are unambitious.
Read More“Most Danish companies base their decisions on intuition and experience when deciding what the users need. That approach can end up becoming terrifyingly expensive.” - Christian Madsbjerg.
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