“Most Danish companies base their decisions on intuition and experience when deciding what the users need. That approach can end up becoming terrifyingly expensive.” - Christian Madsbjerg.
Read MoreA new type of luxury is emerging across industries. This new phenomenon is known as “masstige,” a combination of “mass” and “prestige.”
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Bruce Mau Design, a firm based in Toronto, Canada, is pioneering a new way of doing design. Instead of the traditional focus on products, their focus is on studying the world.
Read MoreIn the world of marketing, creativity is surrounded by a high level of mystique. However, California-based consultancy IDEO has developed a more rigorous approach to working with creativity.
Read MoreBy relying on target-group analyses the political parties end up trying to "sell" the same political message, which makes it difficult for voters to differentiate between the parties.
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