In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides a broad overview of Sensemaking, including theories about the concept from organizational behavior scholar Karl Weick. This is an excerpt of the review.
Read MoreApps for the 1% will be more likely to succeed if they are oriented towards lifestyle rather than finance.
Read MoreJun Lee and Mikkel Brok-Kristensen, Partners at ReD Associates, argue that developers should stop trying to develop wearables for life, but instead focus on how they can teach the wearer how to live without them.
Read MorePartner at ReD Associates, Mikkel Brok-Kristensen, explains how Coloplast successfully changed their innovation process towards a nonlinear and non-hypothesis driven approach.
Read MoreIn the last decade, Lego has risen to become the world’s ‘most powerful brand.’ Mikkel B. Rasmussen, Senior Partner at ReD Associates, discusses how and why in Strategy+Business.
Read MoreChristian Madsbjerg, co-founder of ReD Associates, explains why Apple's new gold watch might backfire if the company only rely on a "rich people are dumb" strategy.
Read MoreIn this extract from our book 'The Moment Of Clarity' it is described how Adidas managed to reinforce its relationship with consumers while delivering 10-fold profit.
Read MoreAccording to Christian Madsbjerg, co-found of ReD Associates, Heidegger’s philosophical writings have never been more important, but now they risk being overshadowed by his sympathy for Nazism.
Read MoreBased on an ethnographic research project on children’s play, ReD Associates partner Jun Lee argue that today's kids may need a "play rehab" as a consequence of over-parenting.
Read MoreEthnographic studies have revealed that customers feel that their banks lack interest in their wellbeing, because they are being treated as numbers in a database rather than as actual people.
Read MoreAs women's role in emerging markets is evolving a striking trend is becoming clear - professional women around the world are using alcohol to assert their independence.
Read MoreIn this podcast Charlotte Vangsgaard, partner at ReD Associates, explain how to study markets through systematic observation instead of linear and rational reasoning: “We try to work without a hypothesis.”
Read MoreChristian Madsbjerg, Co-founder of ReD Associates, discusses how the Google Glass Explorer program, which enable people to record every moment of their lives, might influence our perception of privacy.
Read MoreChristian Madsbjerg and Mikkel Krenchel of ReD Associates argue that big data is worthless without thick data, which can capture the why and how behind the numbers big data provides.
Read MoreSpeaking to Maria Bartiromo of Fox Business, ReD Associates co-founder Christian Madsbjerg, discusses how the human sciences have become the holy grail for many companies, including Samsung.
Read MoreAt its core, all business is about making bets on human behavior. Despite the fad big data might not be the most useful tool to do so because it miss the important context of customers’ everyday lives.
Read MoreFortune speaks with ReD’s Christian Madsbjerg about flawed business thinking, the arrogance of Silicon Valley, and why he prefers to hire anthropology majors at his consulting firm.
Read MoreAs business problems are becoming increasingly complex, companies have begun to turn to big data. But big data analytics do not paint a completely meaningful picture of why people act the way they do.
Read MoreChristian Madsbjerg and Mikkel Rasmussen discuss their book The Moment of Clarity and how putting the human element back into business can help solve some of today’s biggest business problems.
Read MoreInstead of focusing on products, the anthropologists and sociologists at ReD Associates are working to understand “worlds” — the contexts in which people live and create meaning in their everyday lives.
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